Advertising Online

The School of Advertising is one of the most successful advertising degree programs in the nation. Our curriculum reflects the professional aspects of the industry by integrating technology with visual communication. Our students work both collaboratively and individually, and develop their work into a competitive portfolio that demonstrates a mastery of advertising principles.

Along the way, our students learn from the best in the industry. We draw our instructors, guest lecturers, and advisory board members from award-winning ad agencies. Our courses are designed by industry professionals so that students learn the skills that are in demand. Recent Academy of Art University Advertising students have won more awards than those at any other school.


Online Degrees

Item 4

Bachelor of Fine Arts (BFA) Degree

Our Bachelor of Fine Arts program in Advertising utilizes an integrated approach that provides students with expertise in directing a full advertising campaign from concept to finish including market research, strategy, copywriting, art direction, and presentation. Upon graduation, our students will be focused and creative communicators capable of expressing themselves in traditional media and in the emerging sphere of interactive advertising.

The BFA in Advertising requires completion of 132 semester units. Students who already have a bachelor's degree can enroll in our streamlined Second Degree program, which requires completion of 66 units without requiring any Liberal Arts classes or art electives. Students may focus on the following areas in pursuing this degree—Art Direction, Copywriting, or Account Planning.

Master of Fine Arts (MFA) Degree

The MFA in Advertising provides the graduate student with expertise in directing a full advertising campaign from concept to finished project including market research, strategy, copywriting, art direction, and presentation. Students focus on establishing themselves as creative communicators capable of formulating carefully planned strategies and expression, both in traditional media and on the leading edge of interactive advertising.

The curriculum reflects the professional aspects of the industry by integrating technology with visual communication. The importance of collaboration is also emphasized. The curriculum encourages individual focus culminating in the graduate student's Final Project—a competitive portfolio that demonstrates a mastery of advertising principles.

Associate of Arts (AA) Degree

Our Associate of Arts degree in Advertising is designed for students interested in acquiring a basis of knowledge and skills necessary for the advertising profession. This degree requires students in finding an entry-level job in the advertising industry. The Associate of Arts degree requires completion of 66 semester units.

Online Awards of Completion (OAC)

The Online Awards of Completion in Advertising are personal enrichment programs designed for students interested in acquiring a foundation of knowledge and skills necessary for the advertising profession. Award of Completion and personal enrichment students may have these courses credited toward a degree at the Academy of Art University, pending portfolio review and approval by the department director. Degree-seeking students must also satisfy existing degree requirements.

Online Awards of Completion are offered in the following subjects: Copywriting, Account Planning, Art Direction

Review all of the School of Advertising Online Awards of Completion:

 

Copywriting Required Courses:

ADV 109: Introduction to Advertising

LA 108: Written Composition for the Artist

ADV 112: Marketing & Advertising Strategies

ADV 115: Copywriting 1*

*Prerequisite: LA 108 & ADV 109 or MPT 220. Both ADV 109 & LA 108 may be taken concurrently.

 

Account Planning Required Courses:

ADV 109: Introduction to Advertising

ADV 112: Marketing & Advertising Strategies

FND 113: Sketching for Communication or GR 102: Digital Tools

ADV 360: Account Planning 1*

*Prerequisite: ADV 112

 

Art Direction Required Courses:

ADV 109: Introduction to Advertising

ADV 112: Marketing & Advertising Strategies

GR 102: Digital Tools

ADV 241: Advertising Creative 1*

*Prerequisite: ADV 109, ADV 112 & ADV 232 or GR 102. GR 102 may be concurrent

Classes

Not ready for a degree program? Explore our course catalog and take classes based around your interests and schedule. Enhance your knowledge, learn a new skill, or try out a new form of art.

Online Class Demo

Advertising: Black and White Comp
 

Watch More Class Demos

Online Programs

Develop the artistic and technical skills you need to enjoy a career as an art director, copywriter, or creative strategist in this flexible environment that gives you the latitude to work on your time and at your own pace. Develop independent and collaborative thinking and executions in your unique portfolio.
 

See How it Works

Frequently Asked Question

What is Online Student Academic Support?

Will I be able to interact with my classmates?

Can I get a visa as an online student?


Get to Know Us

Mark Edwards

Online Director, Associate Director of Copywriting

Get to know our world-class staff and see why we’re one of the top arts universities in the country.
Meet Our Faculty