Amy Broadbent has been at the Academy since 1992. In her teaching, Amy emphasizes the correct use of tools and materials to freshmen students, creating mockups of graphic design projects, including brochures, shopping bags, embossed and die-cut packages, and bottle labels. She has a BFA in Advertising from the University of Santo Tomas in Manila, Philippines. After coming to the U.S., she worked for Cato, Yasumura, Behaeghel and later became art director for Ogilvy & Mather Direct. She also founded a design agency in San Francisco. With over 30 years of experience in creative services, Amy has designed marketing and promotional materials for the following clients, among others: American Express, Chevron, Ford Motors, United Vacations, Wells Fargo Bank, Levi's, Pacific Bell, KNBR, Coldwell Banker, Century 21 Contempo, Schwab Institutional, Fugazi Travel, Glaucoma Research Foundation and the Diocese of Oakland. Amy has been published in the International Biographical Centre in England, Who's Who In Advertising, California Who's Who, San Francisco Business Times, Contra Costa Times and in Philippine publications.