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School of Advertising

AA Advertising

First Year - 30.0 Units

First Semester 12.0 Units

  • ADV_109: Introduction to Advertising
    [Core]
  • ADV_115: The Creative Process
    [Major]
  • COM_102: Non-Linear Editing for Multimedia Storytelling
    [Major]
  • COM_103: You Media: Short Form Production 1
    [Core]

Second Semester 18.0 Units

  • LA_108: Composition for the Artist
    [Liberal Arts: Written Communication requirement]
  • ADV_241: Ideation for Campaigns 1
    [Core]
  • GR_102: Digital Tools: Design Applications
    [Core]
  • ADV_112: Marketing & Advertising Strategies
    [Core]
  • FND_113: Sketching for Communication
    [Core] *To be taken in Summer.
  • (LA_110: English Composition: Narrative Storytelling, OR LA_133: Short Form Writing)
    [Liberal Arts: Written Communications Requirement] **Recommended Summer class. NOTE: Department recommends LA 133. [Liberal Arts: Written Communications Requirement] **Recommended Summer class. NOTE: Department recommends LA 133.

Second Year - 36.0 Units

Third Semester 15.0 Units

  • ADV_230: Drawing for Advertising 1
    [Core]
  • ADV_207: Creative Strategy 1
    [Core]
  • GR_105: Principles of Graphic Design
    [Core]
  • ADV_215: Short Copy for Campaigns
    [Major]
  • ADV_244: Art Direction for Advertising
    [Core]

Fourth Semester 21.0 Units

  • LA_291: Designing Careers
    [Liberal Arts: Employment Communications & Practices requirement]
  • (ADV_267: Creative Strategy 2, OR ADV_341: Ideation for Campaigns 2)
    [Major] ---MIDPOINT REVIEW--- [Major] ---MIDPOINT REVIEW---
  • WNM_249: Web Design 1
    [Major]
  • FND_122: Color Fundamentals
    [Core]
  • LA_120: Art History through the 15th Century
    [Liberal Arts: Art Historical Awareness requirement]
  • (LA_202: English Composition: Creative Persuasion & Argument, OR LA_280: Perspective Journalism)
    [Liberal Arts: Written Communication requirement] *To be taken in Summer. [Liberal Arts: Written Communication requirement] *To be taken in Summer.
  • LA_121: Art History through the 19th Century
    [Liberal Arts: Art Historical Awareness requirement] *To be taken in Summer.