School of Advertising

AA Advertising

First Year - 30.0 Units

First Semester 12.0 Units

• ADV_109: Introduction to Advertising
  [Core]
• ADV_115: The Creative Process
  [Major]
• COM_103: You Media: Short Form Production 1
  [Core]
• COM_102: Non-Linear Editing for Multimedia Storytelling
  [Major]

Second Semester 18.0 Units

• LA_108: Composition for the Artist
  [Liberal Arts: Written Communication requirement]
• ADV_241: Ideation for Campaigns 1
  [Core]
• GR_102: Digital Tools: Design Applications
  [Core]
• ADV_112: Marketing & Advertising Strategies
  [Major Required Course]
• FND_113: Sketching for Communication
  [Core] *To be taken in Summer.
• LA_110: English Composition: Narrative Storytelling
  [Liberal Arts: Written Communication requirement] *To be taken in Summer.

Second Year - 36.0 Units

Third Semester 15.0 Units

• ADV_230: Drawing for Advertising 1
  [Core]
• ADV_207: Creative Strategy 1
  [Core]
• GR_105: Principles of Graphic Design
  [Core]
• ADV_215: Short Copy for Campaigns
  [Major]
• ADV_244: Art Direction for Advertising
  [Core]

Fourth Semester 21.0 Units

• (ADV_341: Ideation for Campaigns 2, OR ADV_267: Creative Strategy 2)
  [Major] ---MIDPOINT REVIEW--- [Major] ---MIDPOINT REVIEW---
• WNM_249: Web Design 1
  [Major]
• FND_122: Color Fundamentals
  [Core]
• LA_120: Art History through the 15th Century
  [Liberal Arts: Art Historical Awareness requirement]
• (LA_202: English Composition: Creative Persuasion & Argument, OR LA_280: Perspective Journalism)
  [Liberal Arts: Written Communication requirement] [Liberal Arts: Written Communication requirement]
• LA_291: Designing Careers
  [Liberal Arts: Employment Communications & Practices requirement] *To be taken in Summer.
• LA_121: Art History through the 19th Century
  [Liberal Arts: Art Historical Awareness requirement] *To be taken in Summer.