School of Advertising

BFA ADV - Creative Strategy

First Year - 30.0 Units

First Semester 12.0 Units

• ADV_109: Introduction to Advertising
  [Core]
• ADV_115: The Creative Process
  [Major]
• COM_103: You Media: Short Form Production 1
  [Core]
• COM_102: Non-Linear Editing for Multimedia Storytelling
  [Major]

Second Semester 18.0 Units

• LA_108: Composition for the Artist
  [Liberal Arts: Written Communication requirement]
• ADV_241: Ideation for Campaigns 1
  [Core]
• GR_102: Digital Tools: Design Applications
  [Core]
• ADV_112: Marketing & Advertising Strategies
  [Core]
• FND_113: Sketching for Communication
  [Core] *To be taken in Summer.
• (LA_110: English Composition: Narrative Storytelling, OR LA_133: Short Form Writing)
  [Liberal Arts: Written Communication requirement] (LA 133 is preferred) *To be taken in Summer. [Liberal Arts: Written Communication requirement] (LA 133 is preferred) *To be taken in Summer.

Second Year - 36.0 Units

Third Semester 15.0 Units

• ADV_230: Drawing for Advertising 1
  [Core]
• ADV_207: Creative Strategy 1
  [Core]
• GR_105: Principles of Graphic Design
  [Core]
• ADV_215: Short Copy for Campaigns
  [Major]
• ADV_244: Art Direction for Advertising
  [Core]

Fourth Semester 21.0 Units

• (ADV_341: Ideation for Campaigns 2, OR ADV_267: Creative Strategy 2)
  [Major] ---MIDPOINT REVIEW--- [Major] ---MIDPOINT REVIEW---
• WNM_249: Web Design 1
  [Major]
• FND_122: Color Fundamentals
  [Core]
• LA_120: Art History through the 15th Century
  [Liberal Arts: Art Historical Awareness requirement]
• (LA_202: English Composition: Creative Persuasion & Argument, OR LA_280: Perspective Journalism)
  [Liberal Arts: Written Communication requirement] [Liberal Arts: Written Communication requirement]
• LA_291: Designing Careers
  [Liberal Arts: Employment Communications & Practices requirement] *To be taken in Summer.
• LA_121: Art History through the 19th Century
  [Liberal Arts: Art Historical Awareness requirement] *To be taken in Summer.

Third Year - 36.0 Units

Fifth Semester 15.0 Units

• (GR_122: Typography 1: Hierarchy and Form, OR MPT_133: Short Film 1: Principles of Short Film)
  [Major] [Major]
• WNM_205: Motion Graphics 1
  [Major]
• (ADV_342: Campaign Design, OR ADV_226: Research Methods for Creative Strategists)
  [Major] [Major]
• LA_182: Genres in Film
  [Liberal Arts By Advisement Course]
• ***_***:
  [Liberal Arts: Cultural Ideas & Influences requirement]

Sixth Semester 21.0 Units

• ADV_370: Brand and Branding
  [Major]
• (ADV_315: Copy for Radio, OR ADV_314: Creative Strategy 3)
  [Major] [Major]
• (ADV_346: Interactive Advertising 1, OR ADV_362: Creative Communications Strategy)
  [Major] [Major]
• ***_***:
  [Liberal Arts: Historical Awareness requirement]
• ***_***:
  [Liberal Arts: Quantitative Literacy requirement]
• ***_***:
  [Liberal Arts: Art Historical Awareness requirement]*To be taken in Summer.
• ***_***:
  [Art Elective 1] *To be taken in Summer.

Fourth Year - 30.0 Units

Seventh Semester 12.0 Units

• ADV_367: Art of Presentation
  [Major]
• (ADV_446: Innovative Advertising, ADV_415: Long Copy for Campaigns, OR ADV_462: Digital Strategy)
  [Major] [Major] [Major]
• ***_***:
  [Major]
• ***_***:
  [Liberal Arts By Advisement Course]

Eighth Semester 18.0 Units

• (ADV_470: Portfolio for Creatives, OR ADV_475: Portfolio for Creative Strategists)
  [Core] [Core]
• ***_***:
  [Major]
• ***_***:
  [Liberal Arts Elective Course]
• ***_***:
  [Art Elective 2]
• ***_***:
  [Liberal Arts Elective Course] *To be taken in Summer.
• ***_***:
  [Art Elective 3] *To be taken in Summer.