School of Advertising

MFA Advertising

First Year - 21.0 Units

First Semester 9.0 Units

• ADV_622: MS: Perspectives in Advertising
  [Core]
• (ADV_605: MS: Digital Graphics, ADV_630: MS: Digital Motion Graphics, OR COM_602: MS: Editing Essentials for Multimedia Communications)
  [Core] **If required, per first semester portfolio review. [Core]: Art Directors only (if ADV 605 is waived) [Core]: Creative Strategists and Copywriters only (if ADV 605 is waived)
• GLA_***:
  [Graduate Liberal Arts Elective]

Second Semester 12.0 Units

• ADV_602: MS: Art Direction
  [Core]
• ADV_604: MS: Copywriting Techniques
  [Core]
• ADV_623: MS: Brand Strategy
  [Core]
• GLA_***:
  Graduate Liberal Arts Elective: Art Historical Awareness & Aesthetic Sensitivity category

Second Year - 21.0 Units

Third Semester 12.0 Units

• (ADV_620: MS: Advanced Art Direction, ADV_621: MS: Advanced Copywriting Techniques, OR ADV_624: MS: Creative Thinking for Advertising)
  [Core] *Art Directors only [Core] *Copywriters only [Core] *Creative Strategists only
• ADV_606: MS: Campaign
  [Core]
• ***_***:
  [Elective By Advisement Course]
• GLA_***:
  [Graduate Liberal Arts Elective: Cross Cultural Understanding category]

Fourth Semester 9.0 Units

• (ADV_625: MS: Interactive Advertising, ADV_600: MS: Strategic Thinking, (ADV_616: MS: Advanced Advertising Concept Development, OR ADV_699: MS: Special Topics)
  [Core] *Art Directors and Copywriters only [Core] *Creative Strategists only [Core] *Art Directors and Copywriters only [Core] *Creative Strategists only - take ADV 699 MS: Visual Storytelling] ***Midpoint Course - Take concurrent with midpoint review
• ***_***:
  [Elective by Advisement]

Third Year - 21.0 Units

Fifth Semester 9.0 Units

• ADV_800: MS: Directed Study
  [Directed Study]
• ADV_800: MS: Directed Study
  [Directed Study]
• ADV_800: MS: Directed Study
  [Directed Study]

Sixth Semester 12.0 Units

• ADV_800: MS: Directed Study
  [Directed Study]
• ADV_800: MS: Directed Study
  [Directed Study]
• ADV_800: MS: Directed Study
  [Required for Art Directors / Copywriters: Take ADV 801 GDS: Final Portfolio] / [Required for Creative Strategists: Take ADV 801 GDS: Portfolio for Planners]
• GLA_676: Professional Practices for Designers & Advertisers
  [Graduate Liberal Arts Elective: Professional Practices category]