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School of Advertising

MFA Advertising

First Year - 21.0 Units

First Semester 9.0 Units

  • ADV_622: MS: Perspectives in Advertising
    [Major]
  • (ADV_630: MS: Digital Motion Graphics, OR COM_602: MS: Editing Essentials for Multimedia Communications)
    [Major] (for Art Directors only) [Major] (for Creative Strategists and Copywriters only)
  • GLA_***:
    [Major designated Graduate Liberal Arts]

Second Semester 12.0 Units

  • ADV_602: MS: Art Direction
    [Major]
  • ADV_604: MS: Copywriting Techniques
    [Major]
  • ADV_623: MS: Brand Strategy
    [Major]
  • GLA_***:
    [Graduate Liberal Arts Elective: Art Historical Awareness & Aesthetic Sensitivity category]

Second Year - 21.0 Units

Third Semester 12.0 Units

  • (ADV_620: MS: Advanced Art Direction, ADV_621: MS: Advanced Copywriting Techniques, OR ADV_624: MS: Creative Thinking for Advertising)
    [Major] (for Art Directors only) [Major] (for Copywriters only) [Major] (for Creative Strategists only)
  • (ADV_606: MS: Campaign, OR ADV_605: MS: Digital Graphics)
    [Major] [Major]
  • ***_***:
    [Elective By Advisement Course]
  • GLA_***:
    [Graduate Liberal Arts Elective: Cross Cultural Understanding category]

Fourth Semester 9.0 Units

  • (ADV_625: MS: Interactive Advertising, OR ADV_600: MS: Strategic Thinking)
    [Major] (for Art Directors and Copywriters only) [Major] (for Creative Strategists only)
  • (ADV_616: MS: Advanced Advertising Concept Development, OR ADV_699: MS: Special Topics)
    [Major] (for Art Directors and Copywriters only) [Major] (for Creative Strategists only) **Take ADV 699 MS: Visual Storytelling] ***Midpoint Course - Take concurrent with midpoint review
  • ***_***:
    [Elective by Advisement]

Third Year - 21.0 Units

Fifth Semester 9.0 Units

  • ADV_800: MS: Directed Study
    [Directed Study]
  • ADV_800: MS: Directed Study
    [Directed Study]
  • ADV_800: MS: Directed Study
    [Directed Study]

Sixth Semester 12.0 Units

  • ADV_800: MS: Directed Study
    [Directed Study]
  • ADV_800: MS: Directed Study
    [Directed Study]
  • ADV_800: MS: Directed Study
    [Required for Art Directors / Copywriters: Take ADV 801 GDS: Final Portfolio] / [Required for Creative Strategists: Take ADV 475 Portfolio for Planners for directed study]
  • GLA_676: Professional Practices for Designers & Advertisers
    [Graduate Liberal Arts Elective: Professional Practices category]