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School of Web Design & New Media

About Our BFA Program

The Academy of Art University’s School of New Media offers WASC Accredited BFA, 2nd BFA and AA Degrees in digital art, design and production techniques in contemporary industry-standard mediums for web design, interactive design, print design, usability and interface design, motion graphics, digital typography and font design, digital video, imaging, digital photography, vector illustration and audio design. With these comprehensive, multi-disciplinary design skills, our graduates are sought after by the most exciting, cutting-edge companies and design studios.

To get the inside scoop and see student projects in all of these mediums, please visit our department's web site: http://newmedia.academyart.edu

Potential Careers: Interactive/Web Designer, Graphic Design and Print Production, Motion Graphics Designer, Visual Designer, Imaging Specialist, Art Director, Producer, Creative Director.

BFA Program Learning Outcomes

School of Web Design & New Media Program

Graduates of the School of Web Design & New Media will meet the following student performance criteria:

1. Fine Arts & Foundations Core
  • Students will demonstrate competency in the traditional techniques of print-making, book-binding, drawing, story-boarding and letterpress printing that work together to support and inform New Media design.
2. Print Design
  • Students will demonstrate their skills in pre-press and print design by producing individual and multi-element marketing projects for business and self promotion that meet professional standards for design and communicate logically structured hierarchies of information using industry-standard software applications.
3. Web & Interactive Design
  • The students will demonstrate their ability to prototype, design and create compelling business, informational, educational and self-promotional web sites meeting professional standards for visual design, user interactivity, usability and accessibility by using xHTML, CSS, ActionScripting and other scripting languages.
4. Motion Graphics & Video
  • The students will demonstrate their ability to design and produce animations of type and graphic objects for time-based and interactive media, their ability to produce commercial animation banner ads, and their ability to make short-form creative and commercial digital video projects utilizing professional skills and techniques for shooting, lighting, editing, compressing and compositing video and motion projects for web, interactive and broadcast mediums.
5. Typography
  • The students will demonstrate the principles, aesthetics and techniques of professional typesetting, their ability to produce a usable, original digital typeface, their ability to modify existing typefaces and their ability to create type-dominant, conceptual typographic design projects that communicate specific design messages.
6. Imaging & Photography
  • The students will demonstrate their ability to perform creative and professionally exacting digital imaging enhancements and the ability to create original photographic content for portfolio projects using the principles of photography with studio, flash and natural lighting techniques.
7. Audio Design
  • The students will demonstrate their understanding of fundamental music aesthetics and theory and their ability to create, manipulate, edit, synch, sequence and export audio that enhances and reinforces motion, interactive and video projects.
8. Professional Communication
  • The students will demonstrate their ability to document and discuss the objective, concept, design process, technical & production aspects of all portfolio pieces including their approach to research and strategic planning.

 

Academy of Art University Learning Outcomes

Graduates of the Academy of Art University will demonstrate the ability to:

  1. Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
  2. Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
  3. Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
  4. Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
  5. Evaluate work in their field, including their own work, using professional terminology.
  6. Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
  7. Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.

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