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School of Motion Pictures & Television

BFA Program Learning Outcomes

The Bachelor of Fine Arts in Motion Pictures & Television provides hands-on training in a broad range of filmmaking skills, including story development, cinematography, directing, editing, lighting, producing, production design, screenwriting and sound. Filmmaking is dependent on story. Students will learn storytelling skills and apply these concepts to all areas of filmmaking while practicing technical skills and expanding their knowledge of film as an art form. Graduates enter the field equipped with demo reels that demonstrate proficiency in their chosen area of emphasis.

BFA graduates of the School of Motion Pictures & Television will meet the following student performance criteria:

  • Visual Communication

    • Effectively communicate information and stories to a target audience, applying a general knowledge of visual storytelling and specific technical skills from their area of specialization
  • Professional Communication

    • Critically discuss artistic and technical choices using industry terminology
  • Research and Problem-Solving

    • Conduct and apply research to creatively solve problems throughout the filmmaking process (creative, technical, and marketing)
  • Historical Knowledge

    • Intelligently discuss major film movements and the work of key filmmakers
  • Professional Readiness

    • Effectively assemble their best work into an industry-standard demo reel or portfolio
    • Demonstrate professional-level achievement through multiple projects in their area of specialization
  • Specialty Skills: Editing

    • Demonstrate proficiency in post-production technology and techniques
    • Make editing decisions to convey a compelling story or create interest in an idea
    • Demonstrate basic trouble shooting skills and professional responsibility
  • Specialty Skills: Screenwriting

    • Write shorts and features that demonstrate compelling story and character development
    • Pitch their stories effectively
  • Specialized Skills: Cinematography

    • Work effectively with various cameras, lenses and accessories
    • Design and execute creative lighting schemes and choices that serve the story
    • Apply principles of composition and camera movement to enhance the story (working with the director)
  • Specialty Skills: Directing

    • Guide a crew in preproduction, production, and postproduction to execute effective choices that serve the story
    • Elicit engaging and believable performances from actors
  • Specialty Skills: Producing

    • Manage complex productions from commercials to short films
    • Assemble creative teams to originate either commercials, music videos, or shorts
    • Demonstrate familiarity with negotiating film contracts (for actors, crew, locations, equipment, lodging, transportation, and catering)
    • Demonstrate understanding of the legal aspects of film production, including copyrights, trademarks, music licensing, working with minors, unions, finance and distribution
    • Demonstrate understanding of film marketing including market research, target audience, promotional tie ins and product placement, press kits, and social marketing. Supervise appropriate publicity campaign
  • Specialty Skills: Production Design

    • Design the look of a film based on the director's vision, including: choosing locations, creating settings, selecting props, and dressing sets
    • Collaborate effectively on creative projects
    • Communicate design concepts through basic drawing skills and visual presentations

Academy of Art University Learning Outcomes

Graduates of the Academy of Art University will demonstrate the ability to:

  1. Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
  2. Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
  3. Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
  4. Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
  5. Evaluate work in their field, including their own work, using professional terminology.
  6. Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
  7. Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.
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