About Our BA Program

School of Multimedia Communications

About Our BA Program

BA Program Learning Outcomes

School of Multimedia Communications

Graduates of the School of Multimedia Communications will meet the following student performance criteria:

1. Production Skills and Technical Knowledge

   • Ability to produce broadcast-ready video content (including shooting on location and in the studio, editing, and creating basic media graphics)
   • Ability to generate interactive content and basic web designs
   • Ability to format and distribute content across all major media platforms

2. Conceptual Thinking

   • Ability to identify, gather, assess, record, and research relevant information for a story.
   • Ability to raise precise questions, consider diverse points of view, and research opportunities as part of the interview and investigation process.
   • Ability to discuss and analyze media trends

3. Written and Oral Communication

   • Ability to develop scripts, features, articles and other written content for media coverage in various platforms.
   • Ability to present oneself on camera professionally, including hosting and reporting in front of the camera, or ability to direct on camera talent.
   • Ability to communicate concepts and ideas for a media project using industry terminology, both verbally and in writing.

4. Visual Communication

   • Ability to rapidly visualize story ideas in the pre-production stage.
   • Ability to apply basic design principles to various types of video, print, and interactive media.

5. Professional Readiness

   • Ability to present a professional reel to acquire a job within a media industry.
   • Ability to meet deadlines and submit work according to professional presentation standards.
   • Ability to produce content demonstrating specialized knowledge in a specific area of the media, such as art, design, news, entertainment, fashion, or sports

Academy of Art University Learning Outcomes

Graduates of the Academy of Art University will demonstrate the ability to:

1. Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
2. Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
3. Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
4. Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
5. Evaluate work in their field, including their own work, using professional terminology.
6. Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
7. Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.

^ back to top