Academy of Art University’s Graphic Design Program Highlighted in STEP Magazine
The School of Graphic Design at Academy of Art University received accolades from
STEP magazine for their cutting-edge portfolio-as-a-book
concept. Mary Scott, Executive Director of the School of Graphic Design came up with the notion to
alter the traditional portfolio when Kay Stout, then with Landor Associates, came to Academy of Art
University to review student portfolios.
Stout commented that she wanted to see how the concepts were developed in the portfolio,
noting that it would give her a chance to see how the students’ ideas came into fruition.
“I could see it was time to make this more about the process of designing, of thinking and
problem-solving,” she told
STEP.
Phil Hamlett, Director of the Graduate School of Graphic Design, says that book portfolios
enable students to go out into the field for interviews and leave valuable impressions as to who
they are what they are about.
Presenting context in a portfolio is crucial, says Brian Breth, a creative recruiter for
American Greetings. He says that the Academy’s portfolio development is “very professional because
it articulates their creative process.” That in turn translates to employability, a word that
Academy of Art University graduates embody.
STEP inside design explores the impact of design on all facets of life. The magazine takes
readers behind the scenes to meet the creative problem-solvers. Each issue includes profiles of
visionary creatives, thoughtful analysis on business issues, and essays and commentaries on design’s
most relevant questions.
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