Academy of Art University Goes Green with French Rabbit Competition
Earlier this year, the University and eco-friendly wine producer, French Rabbit, challenged
students to create works of art, products, sculpture and fashion pieces inspired by and using
French Rabbit environmentally friendly packaging. Jean Charles Boisset, President of Boisset
America - the parent company of French Rabbit, awarded scholarships to the thirteen winners of this
Jean Charles Boisset and Dr. Elisa Stephens
For years, the Boisset family has been a leader in introducing sustainable, biodynamic and
organic winemaking methods at all of its vineyards. With the launch of French Rabbit, Boisset and
his team take things to the next level with the introduction of the Tetra-Prisma containers.
100-percent recyclable, the Tetra-Prisma containers take less energy to produce, transport and
recycle. These containers reduce packaging waste by 90 percent compared to glass bottles and reduce
emissions and greenhouse gases during shipping.
Imagine – 25 trucks of empty glass wine bottles is the same as one truck of empty French
Rabbit cartons; once filled, 3 trucks of glass wine bottles is the same as one truck of French
Rabbit. Since launching in July 2005, French Rabbit has reduced greenhouse gas emissions by
4,400,000 pounds, which is the equivalent to taking 146,600 cars of the road for one day or 400
cars off the road for one year.
The Best of Show French Rabbit Scholarship Award winning project was “Rabbit with a Green
Heart” by Zachary Roberts, Michael Feeney and David Sekoll, all students in the School of Fine Art
Sculpture. The welded steel rod rabbit has panels made from the French Rabbit packaging and stands
over 11.5 feet tall. Through an empty panel, one can view a potted tree where the rabbit’s heart
would be. This represents French Rabbit’s partnership with America Forests in planting more than
Scholarship Award Winner: Rocket Ship by Stephan Krasner, School
of Fine Art Sculpture.
Scholarship Award Winners (left to right): Hooded Scarf by Van
Kim Le, School of Fashion; Evening “sequined” gown by Virgil Sparks, School of Fashion, that landed
the cover of the May 3rd Issue of FashionLines.com; Dress designed by Jackie Lee-Nakayama and Sarah
Alvidrez, School of Fashion, dubbed by Loulou de la Falaise as the “bubble dress” and covered in
the May 6th edition of San Francisco Chronicle; Necklaces by Tura Sugden and Emi Ando, School of
Fine Art Sculpture.
Scholarship Award Winners (left to right): Umbrella by Paul
Galang, School of Industrial Design; Rabbit Herb Garden by Robin Casey, School of Graphic
Scholarship Award Winner: Surf Board by Derek Smith, School of
When the School of Fashion premiered their creations at the graduation fashion show,
executives from Macy’s West were so impressed that they decided to put the looks in their 25th
Anniversary Macy’s Passport fashion show this September. This fundraising extravaganza occurs
in both Los Angeles and San Francisco. For the past 25 years, Macy's Passport has increased social
awareness of HIV/AIDS related issues, and raised nearly $22 million to benefit HIV/AIDS research,
care, prevention and education programs.
In addition to the scholarship-winning looks of Virgil Sparks’ “sequined dress” and Jackie
Lee-Nakayama and Sarah Alvidrez’s “bubble dress,” Macy’s West chose the following looks for their
Macy’s Passport fashion show.
Additional runway looks from the School of Fashion (left to
right): Aisha Drake, Helen Jang and Megan Rork created the silver and green “lace” dress; Ashleigh
Tucker created the “shredded” dress design that ended up in the pages of the May 17th issue of SF
IS; Rhiannon Hartig designed the orange and purple “molecule” dress; Maho Fujita and Sook-Yeong
Kwon designed the “ruffle” dress; Dulce Chavez designed the “armor” dress.
Dresses were created using the French Rabbit packaging and later shipped to Bordeaux, France
where French Rabbit will display them at Vinexpo, the world's largest wine and spirits fair.
Hand Woven Bag by Solomon Choi, School of Industrial
Rabbit Wonderland by Vic Setiawan, School of Graphic Design, and
Trivia Board Game by Jessy Dewi, School of Graphic Design.
Tote by Katrina Cordiale, School of Fashion. Lamp by Sandy Kim,
School of Graphic Design. Purple dress by Erin Kears, School of Fashion. Flower dress by Wendy
Cheung and Darana Phonoi, School of Fashion.
An exhibition of this project will be on display until June 29th at the Annual Spring Show,
601 Brannan Street. Click
here for more information.