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Intersections: Bringing the Future of Art and Design to Life

A look at intersectionsEarlier this month, Academy of Art University unveiled a groundbreaking digital interactive lookbook titled Intersections that brings the Academy’s industry-leading art and design programs to life. The Academy worked in conjunction with Aurasma, the world’s leading augmented reality platform and Composition4, an edgy San Francisco advertising agency compiled of Academy MFA School of Advertising alumni Zach Morvant and Andrew Wright and the School of Advertising’s co-director Vince Engel, to create this inventive catalogue.

Intersections is a traditional book featuring 19 fields of study, but with a new interactive technology that allows users to download the Intersections App on their mobile device, point their mobile device at their book to watch the images on the page come to life. Academy of Art University is the first art school to use the technology, and the Academy’s wide-scale distribution of the book is the largest college effort to date with more than 500,000 copies being shipped to prospective students.A section from Intersections

“Academy of Art University has so much to offer students who want to pursue careers in creative fields and we wanted to identify an innovative platform that would allow us to connect with prospective students and show them exactly how our curriculum can help them to be successful in the workforce,” said Dr. Elisa Stephens, President of Academy of Art University. “Aurasma’s technology allows students to see the quality of work being produced on campus in an interactive way and it allows us to constantly update the images and information in real-time as we add new courses and offerings. This is marketing in the 21st century and we are proud to be the first art university to take advantage of Aurasma’s industry-leading technology.”

Aurasma uses advanced image and pattern recognition to understand real-world images and objects. It then seamlessly blends the real-world with rich, interactive content such as videos and animations called auras. Academy of Art University's Intersections features 50 auras which connect to video, audio and websites with more information about a particular field of study. The image introducing every department features an aura that takes users to a short video introducing that specific department and showcases the creativity of current students to help ignite the imagination of future students. A look at Intersections

To experience Intersections for yourself, request more information from Academy of Art University here: http://bit.ly/S7UWDJ or pick up a lookbook on campus in any main lobby area. Download the Intersections App on your mobile device today!




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