Merchandising Student Wins Scholarship for Textile Designs
 MFA Fashion Merchandising student Belda Farika won a $1,000
prize in the prestigious Stylesight Print Competition. She entered the textile design contest while
taking a
School of Fashion Textile Design class.
Belda’s design project is featured on the Stylesight Website, and she may get the chance to
intern with the company this summer. Stylesight is a leading business-to-business online fashion
magazine, trend forecaster and information provider based in New York City with offices in Los
Angeles, Paris, Sao Paolo, and Hong Kong.
Students in Textile Design classes were asked to create original print and T-shirt graphics
based on four Spring/Summer 2010 inspirations in the areas of Womenswear, Menswear, Juniors, Young
Menswear, Girls, or Boys. Each area of inspiration included color stories, mood boards and research
on various artists and movies. The four inspiration themes were: Bayou, Sanctuary, Jubilation and
Subversion. For example, the theme Jubilation included researching the 80s film
Xanadu starring Olivia Newton-John, 70x graffiti and Harlem
Street Art and artist Keith Haring. Students were asked to use colors such as candy, juicy lime,
smooth coral and yellow.
“In addition to Belda’s project, other students had their work displayed on the site with
their contact information so subscribers could hire them for possible freelance work or jobs”, said
Rhona Mackenzie, Textile Design Coordinator. “Quite a few of the participating students have
already been contacted. Stylesight was so impressed with the students’ textile designs that they
want to work with us next season on Fall/Winter 2010 prints with the winner of that competition
also receiving $1000 dollars and a profile page.”
We caught up with Belda to find out more.
What was your inspiration for the competition?
All of the inspiration comes from the Stylesight inspiration boards. Each category has
different inspiration and references. The references for Bayou included the movie
The Color of Purple, the photography of Michael Eastman,
watercolor paintings by Tracy Nakayama, the art of Henry Rousseau, and many more. Personally, I was
really inspired by the photography of Michael Eastman. Most of the shapes and drawings in my
project were inspired by parts of his photography.
Will you be interning with Stylesight?
I would love to!
When do you graduate?
I'm expected to graduate in December 2009.
What would you like to do after graduation?
I would like to be a textile designer or design my own line of streetwear clothing that can
function for leisure or everyday biking.
Tell us some of your favorite things about living in San
Francisco?
I love the music, the food, the vibe, the people and the eclectic style of San Francisco.
Any plans for the summer break?
I'm planning to find an internship and maybe going home to visit my family back in Jakarta,
Indonesia.
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