“Oakland Illustrated” by Academy Alumni
Oakland is the inspiration for a new series of ten limited-edition letterpress prints issued by The Weekend Press, operated and directed by Academy of Art University graduates Peter Pham and Jenny Pan. Four more Academy alumni are among the ten artists contributing designs to the successful Kickstarter project.
In addition to Peter Pham and Jenny Pan, the four contributing artists and fellow Academy alums are Carl Bender, Eszter Clark, and . All six graduated from the Academy’s School of Graphic Design.
This is the first major letterpress collaboration for The Weekend Press, which was just established in the summer of 2013. “Oakland Illustrated” has steadily built an audience of supporters via social media, including Facebook, Instagram, Twitter and of course Kickstarter.
“It’s been an organic approach, tapping into our network in the design community and almost all word-of-mouth promotion,” said Peter.
Peter found his way back to letterpress printing after working at agencies like MetaDesign. He first fell in love with the craft while taking an elective course in printmaking at the Academy. While studying at the School of Graphic Design, he apprenticed for three years at Painted Tongue Press in Oakland where he refined his skills.
The Weekend Press has made it possible for Peter and Jenny to return to the tactility and craft of working with paper and ink. The new enterprise they’ve launched in Oakland was spurred by a desire to reconnect with the hands-on component of design. Via the press, the partners can combine their experience in design and production with their passion for printing.
Equipped with a Heidelberg 10×15 “windmill” letterpress from 1978 and a Kluge hot foil platen letterpress from the 1960s, The Weekend Press specializes in letterpress printing, foil stamping, die cutting and finishing.
The partners say the contributions to their already-successful Kickstarter campaign have allowed them to order bulk supplies, so they can reduce prices and also invest in a platemaker. All those who supported “Oakland Illustrated,” not only helped them achieve these objectives, but will receive some great art prints and other design-forward swag.
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Article credit: Tom Biederbeck