Students Participate in Samsung Global Project
The Academy of Art University is one of three internationally-renowned
top art schools invited by Samsung to particpate in the
Samsung Global Sponsored Project. Each year Samsung invites several schools from all over the world
to participate in the project. This year, the School of
Industrial Design at the Academy of Art
University was invited, along with Chiba University (Japan), and Konstfack University (Sweden).
Academy students worked with Samsung Design Membership (SDM), comprised of 50 top students
selected from various schools all over Korea. The assignment was "Self Expressism." The students
were divided into Local Design Project (LDP) and Global Design Project (GDP) teams. The
participants from the Academy were as follows; LDP:
Nichole Towler, GDP:
Sean Lim, and
Fei-Lang Tseng in conjunction with SDM students: You-Jin Im, Gina Kim, Ji-Wang
Kim, Kyoung-Tae Kim, and Kyung-Jun Kim. LDP Students worked individually to create product proposal
for San Francisco/Bay Area, and GDP students worked with SDM students to create product proposal
for Korean market based on research data accrued by SDM students.
The project began in March, 2004 and ended with a final presentation and exhibition at the
Samsung Art and Design Institute Space Gallery in Seoul, Korea from 23rd through 31st of August.
The students' design proposals were reviewed by Samsung executives, designers, and professors from
design schools. Student representatives, Sean Lim and Max
Sims, were interviewed by some of the executives and designers.
We are grateful to Samsung for providing financial support, invaluable experience and an
opportunity for our students to work with students on the other side of the globe.