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The New York Times Shares Director of Fashion’s Insights

The New York Times shared insights from Simon Ungless, Director of the School of Fashion at Academy of Art University, on the recent announcement that Apple hired former Burberry CEO, Angela Ahrendts, to head retail and e-commerce for the legendary brand. “It’s about being able to tap into trends — not just fashion trends, but what people want in their lives, what they’re talking about — while maintaining a sense of the brand,” Ungless explained. Ahrendts transformed Burberry from a faded British iconinto a symbol of global luxury and her new job is to reshape Apple’s physical and online retail efforts so that they are both equally admired. “I think that’s what she’s done at Burberry very well, and that feels like something they’ve lost at Apple,” Ungless said. 

The New York Times– Oct 15th

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