Wild boar may not be the first thing one associates with Hawaii, but wildlife is as much a part of paradise as rainbows and big surf. The identity for Big Island Coffee Roasters, developed by two alumni of the School of Graphic Design alumni, fearlessly captures the lesser-known, untamed side of the islands.
Comprised of logo, website, packaging, mobile applications, business cards and more, the branding was created by Un-, a studio launched by Kathrin Blatter (BFA, 2006) and Andrew Johnson (BFA, 2007). Their effort has been widely praised, with notice from TheDieline.com, PackagingoftheWorld.com and Paperspecs.com.
Here’s a video about the project featuring Sabine Lenz, principal of Paperspecs.com: