“Hopefully, my work impacts the pop culture world and even makes people love advertising,” says Sperling. “My career has always been about transcending what advertising means to people.”
Sperling sees his legacy as ever evolving. At the beginning of his career, he was less concerned about legacy and more interested in creating impactful and notable work. Today, as the creative force behind several iconic campaigns, he finds himself looking beyond immediate success towards transforming clients and giving back to his community. “I understand my fortune. Part of my job now is to make sure I see the same things happen to people who work for me,” he notes.
Sperling recently helmed the creation of the “Imaginary Friend Society,” a pro bono campaign for the Pediatric Brain Tumor Foundation, the world’s largest nonprofit dedicated to families facing a child’s brain tumor diagnosis. “It’s a series of 20 short films that speak to kids about different cancer issues [in ways] that haven’t been done before. It’s something that will live for posterity long after I’m gone, and will benefit kids. This is absolutely a whole different level of legacy,” he says.