Fashion and Textile Grad has a Global Understanding of Jeans
Jeans have clearly come a long way since their workwear roots and are now a well established wardrobe staple. Americans bought $13.8 billion of men's and women's jeans in 2011, making denim one of the most profitable industries in fashion.
As a Print Designer for Lucky Brand Jeans, Diana Legorreta gets to focus her double major in both Fashion and Textile Design towards this competitive world of denim in ways she could not previously imagine. “I work with graphic designers who have no background with the process of creating fabrics or printing designs on fabric, a process that is crucial when trying to maximize our fabric yield. Having a global understanding of both garment and print allows me to really understand the needs of each particular project.” Diana applies her academic training to the real life problems she tackles on a daily basisand knows her education has given her an edge over others in her field.
Not having a portfolio did not cause Diana to stop pursing her desire to be a part of the fashion world and she appreciated that the Academy has an open-enrollment policy. "I had never touched a sewing machine, made a pattern or designed fabric. At the Academy, I was taught the foundations of fashion and textiles hand-in-hand with the business aspect of the fashion industry,” she said.
As a child, Diana would spend hour after hour drawing in her home town of Guadalajara, Mexico. After starting her studies in fashion at an institution close to home and being discouraged with the department, she visited “New York and Los Angeles and decided to try to study and live in San Francisco, which has the best elements of a big city but on a human scale.”
Developing a hand-work ethic and gaining an understanding of color are the two most important skills that Diana believes students should learn. “Drawing on a computer is like using a pencil; you have to have the basic hand drawing skills first,” she explains.
For those wishing to follow in her footsteps she suggests, “Get as many internships as possible and never, ever wear headphones while starting out. A lot can be learned from just listening to what is happening in your surroundings. The industry is very competitive and it is not just enough to have talent, you also must have a strong work ethic and a constant desire to learn.”
Diana now works in Los Angeles and is living her dream of a career in fashion and textile design.