School of Multimedia Communications Alumna Makes Headlines
Candice Naranjo, Academy of Art University alumna, is the Associate Producer of KRON-TV’s 24 hour news on Comcast’s San Francisco channel 193. She also doubles as Assignment Editor for their multi-hour newscasts. “KRON’s newsroom is typical of today’s news environment; we produce for multiple screens such as TV, web, mobile and even present breaking news on Facebook. My Academy of Art University training prepared me for the challenges of today’s digital newsroom and gave me the confidence and skills to contribute from day one,” said the Academy alumna.
Candice was born is the United States, but spent most of her life growing up in San Pedro Sula, Honduras, despite her dad’s deep roots in Northern California. Even as a child, she dreamed of working in the movies or television and because of hard work and great instructors, she now works with a notable news team in San Francisco.
Candice knew that a U.S. education would provide her the skills she needed to succeed. For her Bachelor’s degree, she focused on Communications in Madrid and in the Midwest. “My degree focus was in PR and Advertising but did not prepare me for a job in television or video production which was my career goal. The high point of my undergraduate experience was my work with the campus news team. That is when I realized that I really enjoyed news writing and being in a fast-paced news environment,” she said.
During this time, Candice’s sister was attending the School of Advertising at Academy of Art University. Her sister could not stop talking about her classes. Candice said, “She was so enthusiastic about her classes and her instructors, it encouraged me take a campus tour to see what the excitement was about. That tour changed my life!” Within weeks, Candice was enrolled in a Master’s program in the School of Multimedia Communications.
“Steve Kotton created a great place to learn at Academy of Art University. Our whole Multimedia department felt like an extended family. From my first “Storytelling 101” class to my final project, we felt the support and professional guidance. He even referred me to my first news job!”
The Academy alumna has some important advice for those interested in TV news. “The visual is only part of the message. The most important skill in storytelling is the writing. Despite today’s media being image heavy, without the words, you can’t tell the whole story.”
Candice went from California to Honduras to Spain to Missouri and back again but never lost sight of her goals. Because of the guidance and education she received from Academy of Art University, she is living her dream.