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Students Prepare for Next Generation Media Careers

The School of Multimedia Communications wraps up its first semester with an eye on the emerging media landscape. Led by media veteran and Emmy Award winner Jan Yanehiro, the forward-thinking program offers BA and MA Communications Degrees.

Yanehiro and Multimedia Communications Associate Director Steve Kotton predict that the future of media broadcasting will largely take place on the Internet. In response, they created a program that focuses on short form content, cutting-edge technology and hands-on experiences. Students work in studio and on location in an array of mediums including pod casting, YouTube, blogs, webisodes and mobile TV, in addition to TV and radio.

“We built a traditional studio because that is broadcasting now, and we have to prepare students for that,” said Yanehiro. “But we’re looking to the future. Studying and understanding media trends is what makes the Academy’s School of Multimedia Communications unique. Our students know what the future of broadcasting looks like. When they graduate, they will be prepared for a career.”

Yanehiro believes that career will be as a video journalist, a journalist of all trades who shoots their own footage, edits it, then uploads it at the nearest Wi-Fi location, never stepping foot in a studio. Media outlets across the nation are already utilizing some form of video journalism, including San Francisco’s KRON 4.

KRON 4 Sports Anchor and Reporter Vernon Glenn recently taught a Multimedia Communications class in which he brought his equipment – camera, microphone and computer – demonstrating his one-man approach. Multimedia Communications students are taught exclusively by working media professionals like Glenn.

“Students graduating with a Communications Degree from the Academy could easily attain careers as video journalists,” said Kotton. “Our School of Multimedia Communications is one-of-a-kind because we are first and foremost an art school. Students develop the artistic background to shoot and edit beautiful footage with the latest technology, and they gain the journalistic experience to tell amazing stories with ethics and integrity.”

Telling stories in a digital format is one of the first things students master. Each Multimedia Communications student receives a camera to begin creating their own two-minute stories. According to Kotton, “it has been a huge success. The students have to turn in a different story every week, and we’ve seen some really wonderful work.”

Multimedia Communications students are already making their way in the professional world. Three students have secured internships at some of San Francisco’s major broadcast outlets.


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