Social Media Management

About this course

You will learn an expanded set of approaches and strategies on how to cultivate, retain, and grow your brand’s social media community. From implementing and managing a social media strategy to community management techniques, to measuring and reporting on campaign success, students will practice delivering on brand and audience expectations. (This course is cross-listed with LA 317.)

Prerequisites: One of the following: PRO 314, LA 314, PRO 315, LA 315, PRO 316, LA 316, FSH 218, LA 218, MPT 304, LA 304, COM 202, COM 250, MPT 204, LA 204, or FSH 348

Syllabus: View Course Syllabus