Item 4

Bachelor of Fine Arts (BFA) Degree

Develop the artistic and technical skills you need to enjoy a career in advertising as an art director, copywriter, or creative strategist. Work independently and collaboratively to create a dynamic portfolio.

BFA Advertising Unit Requirements

Core 36 units
Major 42 units
Art Electives 9 units
Liberal Arts 45 units
TOTAL 132 units

BFA Advertising Degree Requirements

  • Minimum 2.0 GPA
  • Minimum grade of C- in all core courses, major courses, and LA 108 Composition for the Artist

And the following general education requirements:

  • 3 Written Communication courses
  • 4 Art Historical Awareness courses
  • 1 Employment Communications and Practices course
  • 1 Historical Awareness course
  • 1 Quantitative Literacy course
  • 1 Cultural Ideas and Influences course

After above general education requirements are met, take Liberal Arts electives as needed to fulfill the Liberal Arts unit requirement.

Additional Information

BFA Program Learning Outcomes

Undergraduate students will meet the following student performance criteria:

Design Skills

  • Effectively use visual media, including freehand drawing, to convey ideas and concepts throughout the creative process.
  • Apply basic design principles to creative work.

Communication Skills

  • Create engaging narratives that demonstrate an understanding of the elements of storytelling: idea, structure, conflict, character, and imagery.
  • Clearly and confidently present ideas in both formal and informal group settings.
  • Coherently explain complex ideas in short-form, simplified writing.

Problem Solving

  • Apply strategic elements focused on the target customer, the product/ service, and the market.
  • Gather, assess, and apply relevant information, including historical research, as part of the conceptual and design process.

Conceptual Thinking

  • Communicate relevant objectives through the use of appropriate aesthetic choices.
  • Think conceptually and execute projects beyond traditional advertising media.
  • Generate original ideas.
  • Develop ideas that can be articulated within project parameters.

Professional Readiness

  • Present an original portfolio to acquire a job within the industry.
  • Articulate career goals and plan to achieve them.
  • Submit work according to professional presentation standards.
  • Collaborate with other members of a creative team.

Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:

  1. Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
  2. Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
  3. Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
  4. Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
  5. Evaluate work in their field, including their own work, using professional terminology.
  6. Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
  7. Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.

Associate of Arts (AA) Degree in Studio Production for Advertising & Design

The Associate of Arts degree in Studio Production for Advertising & Design provides students the skills needed to perform the role of Production Artist in the studio production environment of advertising and design. The curriculum is structured to ensure that students acquire the essential competencies, and develop a common body of knowledge and skills in studio work.

AA Advertising Unit Requirements

Core 33 units
Major 9 units
Liberal Arts 18 units
TOTAL 60 units

AA in Studio Production for Advertising & Design Degree Requirements

  • Minimum 2.0 GPA
  • Minimum grade of C- in all core courses, major courses, and LA 108 Composition for the Artist

And the following general education requirements:

  • 3 Written Communication courses
  • 2 Art Historical Awareness courses
  • 1 Employment Communications & Practices course

After above general education requirements are met, take Liberal Arts electives as needed to fulfill the Liberal Arts unit requirement.

Additional Information

AA Program Learning Outcomes

Undergraduate students will meet the following student performance criteria:

Design Skills

  • Apply basic design principals to visual media as required by project parameters

Communication Skills

  • Write with conciseness and clarity and apply the conventions of standard written English to communicate effectively
  • Apply feedback to refine and publish content to meet project parameters

Problem Solving

  • Demonstrate an understanding of studio supply management including forecasting, budgeting costs, and material supplies
  • Adapt concepts to meet project objectives across a variety of media

Technical Skills

  • Effectively utilize industry-standard technology for workflow and asset management
  • Demonstrate an understanding of the hardware and software used in a modern studio production environment

Professional Readiness

  • Produce basic materials required for an entry-level job search

Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:

  1. Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
  2. Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
  3. Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
  4. Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
  5. Evaluate work in their field, including their own work, using professional terminology.
  6. Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
  7. Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.

Associate of Arts (AA) Degree

Learn art direction, copywriting, and creative strategy to prepare you for an entry-level job in an advertising agency.

AA Advertising Unit Requirements

Core 33 units
Major 15 units
Liberal Arts 18 units
TOTAL 66 units

AA Advertising Degree Requirements

  • Minimum 2.0 GPA
  • Minimum grade of C- in all core courses, major courses, and LA 108 Composition for the Artist

And the following general education requirements:

  • 2 Written Communication courses
  • 2 Art Historical Awareness courses
  • 1 Employment Communications & Practices course

After above general education requirements are met, take Liberal Arts electives as needed to fulfill the Liberal Arts unit requirement.

Additional Information

AA Program Learning Outcomes

Undergraduate students will meet the following student performance criteria:

Design Skills

  • Effectively use visual media, including freehand drawing, to convey ideas and concepts throughout the creative process
  • Apply basic design principles to creative work

Communication Skills

  • Create narratives that demonstrate an understanding of the elements of storytelling: idea, structure, conflict, character, and imagery
  • Present ideas in both formal and informal group settings

Problem Solving

  • Apply strategic elements demonstrating an understanding of the target customer, the product/service, and the market
  • Gather, assess, and apply relevant information, including historical research, as part of the conceptual and design process

Conceptual Thinking

  • Communicate relevant objectives through the use of appropriate aesthetic choices
  • Generate original ideas
  • Develop ideas that can be articulated within project parameters

Professional Readiness

  • Produce basic materials required for an entry-level job search

Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:

  1. Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
  2. Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
  3. Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
  4. Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
  5. Evaluate work in their field, including their own work, using professional terminology.
  6. Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
  7. Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.

Certificate

The four year certificate program provides students with a disciplined approach to the study of Advertising. Student portfolios will demonstrate the variety of skills and creativity developed. Graduates enter the field prepared for professional opportunities in Advertising. Students take electives and art history courses to round out their experience. Unlike the BFA program, students pursuing the Certificate program do not take liberal arts coursework.

Certificate in Advertising Unit Requirements

Core 36 units
Major 42 units
By Advisement 24 units
Art Electives 12 units
Art History 6 units
TOTAL 120 units

Advertising Certificate Requirements

  • Minimum 2.0 GPA
  • Minimum grade of C- in all major coursework

Certificate Program Learning Outcomes

Undergraduate students will meet the following student performance criteria:

Design Skills

  • Effectively use visual media, including freehand drawing, to convey ideas and concepts throughout the creative process.
  • Apply basic design principles to creative work.

Communication Skills

  • Create engaging narratives that demonstrate an understanding of the elements of storytelling: idea, structure, conflict, character, and imagery.
  • Clearly and confidently present ideas in both formal and informal group settings.
  • Coherently explain complex ideas in short-form, simplified writing.

Problem Solving

  • Apply strategic elements focused on the target customer, the product/ service, and the market.
  • Gather, assess, and apply relevant information, including historical research, as part of the conceptual and design process.

Conceptual Thinking

  • Communicate relevant objectives through the use of appropriate aesthetic choices.
  • Think conceptually and execute projects beyond traditional advertising media.
  • Generate original ideas.
  • Develop ideas that can be articulated within project parameters.

Professional Readiness

  • Present an original portfolio to acquire a job within the industry.
  • Articulate career goals and plan to achieve them.
  • Submit work according to professional presentation standards.
  • Collaborate with other members of a creative team.

Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:

  1. Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
  2. Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
  3. Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
  4. Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
  5. Evaluate work in their field, including their own work, using professional terminology.
  6. Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
  7. Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.

Classes

Not ready for a degree program? Explore our course catalog and take classes based around your interests and schedule online or in our world-class facilities in San Francisco.

Undergraduate Degree Breakdowns

Rooted in practical skills and professional knowledge, undergraduate degrees provides students with a disciplined approach to the study of Advertising. The general education program (Liberal Arts) supports major coursework by promoting the breadth of knowledge, critical thinking and communications skills necessary to analyze issues from multiple perspectives. Student portfolios will demonstrate the variety of skills and creativity developed. Graduates enter the field prepared for professional opportunities in Advertising.

Bachelor of Fine Arts (BFA)
Associate of Arts (AA)

 

Get to Know Us

Ellen Shakespeare

Co-Director of Advertising

Get to know our world-class staff and see why we’re one of the top arts universities in the country.
Meet Our Faculty