Graduate students will meet the following student performance criteria:
MFA Thesis Project
- Propose a thesis worthy of the MFA degree
- Demonstrate the feasibility of the thesis
- Complete an approved body of work which represents an advanced level of achievement in their area of focus (cinematography, directing, editing, producing, production design, or screenwriting)
- Apply their specialty skills to communicate stories and ideas effectively in films
- Conduct necessary research for film projects.
- Explain their projects and thesis proposal clearly and specifically to a review committee, using professional terminology.
- Produce comprehensive Midpoint and Final Review Books that include all required elements for their focus area.
- Demonstrate evidence of working in creative teams on multiple projects.
- Create a compelling demo reel or portfolio to market themselves for industry opportunities (as appropriate to their professional goals).
- Develop marketing plans for their careers.
Specialty Skills: Cinematography
- Work effectively with various film and digital cameras, lenses and accessories.
- Design and execute creative lighting schemes and choices that serve the story.
- Apply principles of composition and camera movement to enhance the story (working with the director).
Specialty Skills: Directing
- Guide a crew in preproduction, production, and postproduction to execute effective choices that serve the story.
- Elicit engaging and believable performances from actors.
Specialty Skills: Editing
- Demonstrate proficiency in the technical skills involved in editing.
- Creatively problem-solve to assemble scenes and sequences that generate interest and emotional impact.
- Organize the proper workflow and demonstrate basic trouble shooting skills and professional responsibility.
- Apply high level analytical skills to make creative decisions about such areas as editing for performance of an actor, genre cutting and stylistic elements.
Specialty Skills: Producing
- Acquire or originate and develop material on two approved projects, acting as creative producer; OR
- Assemble the creative team and produce 6 television spec commercials for multiple professional clients in close collaboration with the School of Advertising; OR
- Assemble the creative team and produce 3 spec music videos for professional recoding companies and their contract performers.
- Supervise complex film projects from development through exhibition, ensuring delivery requirements have been met.
- Demonstrate familiarity with negotiating film contracts (for actors, crew, locations, equipment, lodging, transportation, and catering).
- Demonstrate understanding of the legal aspects of film production, including copyrights, trademarks, music licensing, working with minors, unions, finance and distribution.
- Demonstrate understanding of film marketing including market research, target audience, promotional tie ins and product placement, press kits, and social marketing. Supervise appropriate publicity campaign.
Specialty Skills: Production Design
- Competently communicate design concepts through basic drawing skills and visual presentations
- Collaborate with the cinematographer and director to develop a cohesive visual style
- Assemble and lead art department crews
- Effectively manage department budgets
- Design effective sets and locations including creating and dressing sets, choosing locations, and selecting and managing props
- Supervise day to day operations of the art department, set decorations, props, and locations; oversee costume, hair, and make-up design to support the “look” of the film set design, locations, props, costuming, hair/make-up to ensure visual continuity in the film
- set design, locations, props, costuming, hair/make-up to ensure visual continuity in the film
Specialty Skills: Screenwriting
- Write shorts and features that demonstrate compelling story and character development.
- Pitch their stories effectively.
Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:
- Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
- Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
- Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
- Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
- Evaluate work in their field, including their own work, using professional terminology.
- Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
- Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.