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Master of Arts Degree

The MA program provides advanced study for students pursuing careers in multimedia communications. Coursework focuses on short-form production, on-camera performance, multimedia writing, and journalism for broadcast as well as for streaming mobile devices, and entrepreneurship. Students graduate from the program with a comprehensive portfolio or reel that showcases their talents refined through a concentrated curriculum.

MA Multimedia Communications Unit Requirements

Major 30 units
Electives* 9 units
TOTAL 39 units

*Per director approval

MA Multimedia Communications Degree Requirements

  • Successful completion of Final Thesis Project
  • Minimum 2.0 cumulative GPA
  • Minimum grade of C in all required 39 units

MA Program Learning Outcomes

Graduate students will meet the following student performance criteria:

Production Skills

  • Produce broadcast-ready video content that adheres to professional standards
  • Use and create interactive content and web designs to promote and enhance media projects
  • Depending on the student's specialization: ability to present oneself on camera professionally in various kinds of scripted, live, and impromptu settings in the studio and on location; or, the ability to direct on camera talent in the studio and on location.

Conceptual Thinking

  • Identify, research, and evaluate relevant information as appropriate to chosen media specialty.
  • Apply creative business and technological solutions for formatting, distributing, and marketing content across all major media platforms
  • Apply creative business strategies in the presentation and promotion of projects.
  • Discuss, analyze, and forecast media trends, and use data and information to support media forecasts.

Written and Oral Communication

  • Develop scripts, features, articles and other written content for in-depth and continuous coverage of a media specialty.
  • Demonstrate mastery of various types of interview techniques appropriate to a target audience or media genre.
  • Develop sophisticated concepts for a media project and to professionally pitch these ideas.

Visual Communication

  • Rapidly visualize story ideas in the pre-production stage, for individual projects and larger-scale projects or series.
  • Apply advanced design principles to various types of video, print, and interactive media.

Professional Readiness

  • Produce a professional reel to acquire a job within the media industry or corporate environment
  • Meet deadlines and submit work according to professional presentation standards.

Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:

  1. Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
  2. Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
  3. Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
  4. Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
  5. Evaluate work in their field, including their own work, using professional terminology.
  6. Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
  7. Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.

Classes

Please see Degree Breakdown for requirements for the program. Explore our course catalog and take classes based around your interests and schedule online or in our world-class facilities in San Francisco.

Graduate Degree Breakdowns

Master of Arts (MA)

The MA degree provides advanced study for students pursuing a career in Multimedia Communications. Studio courses focus on the techniques necessary to master technical skills and personal branding. Hands-on learning promotes the expression of ideas and effective communication utilizing visual, oral and written presentation skills.

You will graduate from the program equipped with a cutting edge multimedia portfolio showcasing your social media persona, branded web presence, and demo reel.

Gainful Employment Information

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