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 Bachelor of Arts (BA) Degree

The School of Multimedia Communications BA program provides a dynamic education of essential modern media skills including foundations in storytelling, broadcasting, journalism, and mobile platforms. Under the guidance of industry experts, students learn to shoot, edit, write, and host their own productions, and use the latest technologies to stream and broadcast them.

BA Multimedia Communications Unit Requirements

Core 36 units
Major 15 units
Minor/Electives 15 units
Art Electives 9 units
Liberal Arts 45 units
TOTAL 120 units

BA Multimedia Communications Degree Requirements

  • 3 Written Communication courses
  • 1 Art Historical Awareness course
  • 1 Historical Awareness course
  • 1 Quantitative Literacy course
  • 1 Cultural Ideas and Influences course
  • 1 Employment Communications and Practices course

And:

  • Minimum 2.0 GPA
  • Minimum grade of C- in all core courses, major courses, minor courses, and LA 108 Composition for the Artist

Additional Information

BA Program Learning Outcomes

Undergraduate students will meet the following student performance criteria:

Production Skills and Technical Knowledge

  • Produce broadcast-ready video and audio content (including recording on location and in the studio, editing, and creating basic media graphics)
  • Generate interactive content and basic web designs
  • Format and distribute content across all major media platforms

Conceptual Thinking

  • Identify, gather, assess, record, and research relevant information for a story
  • Formulate precise questions, consider diverse points of view, and research opportunities as part of the interview and investigation process
  • Discuss and analyze media trends
  • Develop unique, original story ideas

Written and Oral Communication

  • Develop scripts, features, articles and other written content for media coverage in various platforms
  • Perform professionally, including hosting and reporting on camera and microphone, or direct on-air talent to do the same
  • Communicate concepts and ideas for a media project using industry terminology, both verbally and in writing

Visual Communication

  • Rapidly visualize story ideas in the pre-production and production stage
  • Apply basic design principles to various types of video, print, and interactive media

Professional Readiness

  • Produce a professional reel to acquire a job within the media industry or corporate environment
  • Meet deadlines and submit work according to professional presentation standards
  • Produce content demonstrating specialized knowledge in a specific area of the media, such as art, design, news, entertainment, fashion, or sports
  • Identify strengths and tailor portfolio to showcase them

Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:

  1. Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
  2. Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
  3. Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
  4. Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
  5. Evaluate work in their field, including their own work, using professional terminology.
  6. Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
  7. Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.

Classes

Not ready for a degree program? Explore our course catalog and take classes based around your interests and schedule online or in our world-class facilities in San Francisco.

Undergraduate Degree Breakdowns

The School of Multimedia Communications BA program provides a well-rounded set of media skills, including broadcasting, journalism and production.

Utilizing the latest media and technology trends, students learn to write, edit, shoot, host, report and broadcast their stories across the globe. Under the guidance of industry experts, students graduate with a professional demo reel.

Gainful Employment Information

Get to Know Us

Steve Kotton

Associate Director of Multimedia Communications

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