Get to Know Us

Get to know our world-class staff and see why we’re one of the top arts universities in the country.
Want to get in touch with us? Visit the Directories.

School of Web Design & New Media Faculty

Ryan J. Medeiros

Director, School of Web Design & New Media

In over 15+ years as a designer, Ryan has worked for a variety of technology and design companies in the Silicon Valley and San Francisco. Right out of college, he designed the artwork for “Space Cadet Pinball” - a game that shipped with Microsoft Windows for over 10 years. In the 1990s Ryan founded his own web design business in downtown SF, and led his team to design and build the first online store for worldwide skateboard retailer Deluxe Distribution. He also created sites for top skateboarding professionals like Tommy Guerrero.

Ryan was recognized at the Moscow Biennale of Graphic Design in 2009 as best of show alongside luminary designer Stefan Sagmeister for his poster “100 years of Futurism”. He lectured on the intersection of typographic history and emerging Web fonts technology at Swissnex in 2011.

Fred McHale

Online Director, School of Web Design & New Media

Fred has over 15 years of experience as a web designer, front-end developer, and program manager. Originally from Southern California he currently resides in San Francisco. He began his career doing freelance web development and design in the early 1990s, before attending university. After graduating with a degree in Computer Science, he decided to focus his energy in the area of web technology. He works with numerous high profile clients in the Bay Area to design and develop web applications, mobile applications, and manage teams of designers and developers. Fred enjoys speaking at industry events and contributing to the open source community.

Changying Zheng

Associate Director, School of Web Design & New Media

An entrepreneur at heart, Z is a creative director with over 15 years’ experience in web design. She has led many design projects for businesses ranging from startups to Fortune 500 companies. She founded an award winning retail/wholesale company in San Francisco. For over 10 years she led its business and marketing efforts in everything from product development and ecommerce to retail packaging and tradeshows. Recently Z has focused her energy on design education and art education. She has worked with many non-profit and education industry clients through her own design business. You can also find her large scale floral paintings in various local cafes, galleries and art shows.

Z holds a BS from Xidian University, China, a BFA from California College of the Arts in Graphic Design, and a MA from University of San Francisco specializing in digital technologies for teaching and learning. Z is a member of the American Institute of Graphic Arts (AIGA) and Interaction Design Foundation (IDF).

DC Scarpelli

Undergraduate Design Lead, School of Web Design & New Media

DC’s design clients have included the California Attorney General’s Office, Napa/Sonoma Magazine, the American Cancer Society, the University of California, Chevron, Frito Lay, the Oakland A’s and the San Francisco Giants. He has created and edited several artists’ books in the collection of the San Francisco Museum of Modern Art.

His background is in the theater: He designs theatrical graphics throughout the Bay Area, is resident designer at three theater companies, and is an award-winning actor, director and playwright. DC holds a BFA in Computer Arts/New Media from the Academy and a prior BA in Theater Studies from Yale University.

He is a member of the Phelps Association, the American Institute of Graphic Arts (AIGA) and the Type Directors Club.

Colin Sebestyen

Undergraduate Motion Graphics Lead, School of Web Design & New Media

Colin has more than 10 years of experience in the design field, with an emphasis on music visualization, animation, presentation, generative art, motion graphics, and time-based media. He has worked for clients both large and small, within the spectrum of large agencies to one-to-one levels. His professional highlights include producing design and animation at Apple, Inc., Al Gore’s An Inconvenient Truth, commissions for IDN magazine, and the Cliff Bar 2-Mile Challenge campaign. His real passion lies in audio/visual collaboration, and he has produced visual design for a wide array of musicians as diverse as Snoop Dogg, Björk, Aesop Rock, Nonagon, Lusine, and Edison.

Colin has spoken at many conferences in his field of study: HOW Design, HOW Interactive, NAB, VDJC, and SF Mograph. He’s also a winner of the international Cut & Paste design competition. He was a senior lecturer and instructor in the graphic design track at California College for the Arts. He has taught courses at AAU in both Animation/Visual effects, and Web Design + New Media, across graduate and undergraduate levels.

Colin holds a BFA from AAU, and has completed MFA studies from the San Francisco Art Institute. He invites you to view his work at www.movecraft.com.

Nikki Oettinger

Online Coordinator, School of Web Design & New Media

Nikki Oettinger is a new media designer and motion graphics artist from San Francisco, currently residing in Los Angeles. She is a 2010 Web Design & New Media graduate from Academy of Art University where she received her BFA. Nikki started her professional career working at a video marketing company in the city, where she specialized in blending video, animation, and typography into an integrated visual experience. Her work experience ranges from print and packaging to UX and UI design and front end development to motion graphics. She now devotes her time to education, online education standards, and curriculum.