Get to Know Us

Get to know our world-class staff and see why we’re one of the top arts universities in the country.
Want to get in touch with us? Visit the Directories.

School of Web Design & New Media Faculty

Ryan J. Medeiros

Department Director

In over 15+ years as a designer, Ryan has worked for a variety of technology and design companies in the Silicon Valley and San Francisco. Right out of college, he designed the artwork for “Space Cadet Pinball” - a game that shipped with Microsoft Windows for over 10 years. In the 1990s Ryan founded his own web design business in downtown SF, and led his team to design and build the first online store for worldwide skateboard retailer Deluxe Distribution. He also created sites for top skateboarding professionals like Tommy Guerrero.

Ryan was recognized at the Moscow Biennale of Graphic Design in 2009 as best of show alongside luminary designer Stefan Sagmeister for his poster “100 years of Futurism”. He lectured on the intersection of typographic history and emerging Web fonts technology at Swissnex in 2011.

Andrea Pimentel

Associate Director

Andrea has been a UI designer and Interactive Art Director in San Francisco for 12+ years. She has worked for large-scale websites and some of San Francisco’s top advertising agencies, working on award-winning advertising campaigns, cutting-edge social media, web design, mobile application design, and motion graphics. As an Art Director and Creative Director, Andrea has worked with many top brands, creating campaigns for clients such as Suzuki, Shutterfly, G4tv, SanDisk, Nokia, Tonik Health, WaMu, eBay, and Bank of America. Andrea has taught a range of classes at the Academy, including web and programming, visual design, and motion.

Fred McHale

Online Director

Fred has over 15 years of experience as a web designer, front-end developer, and program manager. Originally from Southern California he currently resides in San Francisco. He began his career doing freelance web development and design in the early 1990s, before attending university. After graduating with a degree in Computer Science, he decided to focus his energy in the area of web technology. He works with numerous high profile clients in the Bay Area to design and develop web applications, mobile applications, and manage teams of designers and developers. Fred enjoys speaking at industry events and contributing to the open source community.

Haydn Adams

Technical Director, Academy of Art University Mobile Press

Haydn received a BFA degree in Computer Arts New Media from Academy of Art University. He has been a pioneer in the multimedia industry for more than 20 years and owns and operates his own design company, Nautilus Designs, in Marin County. Haydn is the National President of the Graphic Artists Guild and has been on the National Executive Committee of the Guild for more than eight years. He is also a professional wine critic and author of the book, Wineries Beyond Napa Valley: Dry Creek & Alexander Valley.

Mitch Hudson

Tech Lead

As full-time faculty, Mitch is a critical partner in Web Design + New Media’s implementation of current Web and interactive design strategies. His insights into interaction design are a vital part of our curriculum’s evolution. His collaboration with other departments at the Academy is one of our best assets as we grow our New Media program. Based on his freelance activities and knowledge of the industry, he has helped guide our program to include the most recent developments in designing for both desktop and mobile platforms using the latest advances in design, coding and production. Mitch has a BFA in printmaking from the San Francisco Art Institute and has a passion for guitar. He has developed a formidable list of clients and the latest software skills including HTML5, CSS3, ActionScripting, jQuery, PHP, MySQL, JavaScript, iOS, Xcode, and Swift.

Nikki Oettinger

Online Coordinator

Nikki Oettinger is a new media designer and motion graphics artist from San Francisco, currently residing in Los Angeles. She is a 2010 Web Design & New Media graduate from the Academy of Art University where she received her BFA. Nikki started her professional career working at a video marketing company in the city, where she specialized in blending video, animation, and typography into an integrated visual experience. Her work experience ranges from print and packaging to UX and UI design and front end development to motion graphics. She now devotes her time to education, online education standards, and curriculum.

DC Scarpelli

Design Lead

DC’s design clients have included the California Attorney General’s Office, Napa/Sonoma Magazine, the American Cancer Society, the University of California, Chevron, Frito Lay, the Oakland A’s and the San Francisco Giants. He has created and edited several artists’ books in the collection of the San Francisco Museum of Modern Art.

His background is in the theater: He designs theatrical graphics throughout the Bay Area, is resident designer at three theater companies, and is an award-winning actor, director and playwright. DC holds a BFA in Computer Arts/New Media from the AAU and a prior BA in Theater Studies from Yale University.

He is a member of the Phelps Association, the American Institute of Graphic Arts (AIGA) and the Type Directors Club.

Colin Sebestyen

Motion Graphics Lead

Colin has more than 10 years of experience in the design field, with an emphasis on music visualization, animation, presentation, generative art, motion graphics, and time-based media. He has worked for clients both large and small, within the spectrum of large agencies to one-to-one levels. His professional highlights include producing design and animation at Apple, Inc., Al Gore’s An Inconvenient Truth, commissions for IDN magazine, and the Cliff Bar 2-Mile Challenge campaign. His real passion lies in audio/visual collaboration, and he has produced visual design for a wide array of musicians as diverse as Snoop Dogg, Björk, Aesop Rock, Nonagon, Lusine, and Edison.

Colin has spoken at many conferences in his field of study: HOW Design, HOW Interactive, NAB, VDJC, and SF Mograph. He’s also a winner of the international Cut & Paste design competition. He was a senior lecturer and instructor in the graphic design track at California College for the Arts. He has taught courses at AAU in both Animation/Visual effects, and Web Design + New Media, across graduate and undergraduate levels.

Colin holds a BFA from AAU, and has completed MFA studies from the San Francisco Art Institute. He invites you to view his work at