School of Advertising
"It’s not that I’m so smart, it’s just that I stay with problems longer."
~ Albert Einstein
In today’s fast-paced technological world, communication is more important and more readily available than ever. In the School of Advertising, students learn to utilize communication technologies and strategies to convey unique and engaging ideas that resonate in the hearts and minds of people.
In this one-of-a-kind Advertising school, students are taught how to solve tomorrow’s problems today. In the midst of pursuing marketing communication degrees, students learn the technical skills that support the art of advertising and are afforded opportunities for interdisciplinary collaboration. Through several rigorous Advertising courses, students become comfortable with uncertainty, accustomed to hard work, and through the process of good never being good enough, they eventually succeed and have a portfolio to prove it. Learning from accomplished advertising professionals, students are prepared for the real world of advertising.
Courses
Advertising courses include TV Commercial Production, Strategic Thinking, Art Direction and many others. See more.
- Art Direction Advertising
- Art of Presentation
- Brand & Branding
- Campaign Design
- Collaborative Project
- Entertainment Advertising
- Guerilla Online & Television
- Ideation for Campaigns
- Innovative Advertising
- Interactive Advertising
- Motion Graphics
- Portfolio for Creatives
- Principles of Graphic Design
- The Creative Process
- TV Commercial Production
- Visual Storytelling
- Web Design
Art Direction
- Digital Motion Graphics
- Photography for Art Directors
Copywriting
- Long Copy for Advertising
- Non Linear Editing
- Short Copy for Campaigns
- Writing and Producing Radio
Strategy
- Communication Strategy
- Creative Strategy
- Creative Thinking & Problem Solving
- Digital Strategy
- Portfolio for Creative Strategists
- Research Methods for Creative Strategists
- Sound Branding
- Strategic Thinking
Schedule of Classes
View Advertising course offerings, read course descriptions and plan your schedule. See All Classes »
Degrees
This Advertising program offers accredited AA, BFA and MFA degrees.
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Programs
Study Advertising through our undergraduate programs, graduate programs, accredited online program, continuing art education and pre-college art experience programs.
Featured Faculty
Learn from top industry professionals in Advertising who work to inspire you and develop your unique talents.
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Facilities
Get hands-on experience with the latest tools at a cutting-edge Advertising school to create a dynamic body of work that stands out above the rest.
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News & Success Stories
Find your motivation in the successes Academy alumni and faculty members have had. See what took them to the top of the industry and earned the acclaim of their peers.
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Spring Show Portfolio
Our Advertising degree program is like no other. See the student work that can truly be called the best of the best from this year's Spring Show.
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Professional Opportunities
Your Advertising degree opens the door to countless opportunities. Learn More.
Firms & Clients Hiring Our Graduates:
Advertising students have gone have gone on to work at companies such as AKQA, Goodby, Silverstein & Partners, Engine Company 1 and many others.
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- AKQA
- Apple
- Attik
- Banana Republic
- BBDO Worldwide
- Butler Shine Stern & Partners
- Carat USA
- Composition 4
- Creative Juice/Bangkok
- Crispin Porter + Bogusky
- DDB Worlwide
- Dentsu Asia
- Digitas
- DoJo SF
- Draft FCB
- Eleven Inc.
- Engine Company 1
- Euro RSCG
- FabCom/Sadco
- Ferro Concrete
- G2 Worldwide
- Goodby Silverstein & Partners
- Heat Advertising
- JWT Landor
- Leo Burnett Worldwide
- McCann Erickson Worldwide
- mcgarrybowen
- Mullen
- MTV Networks
- Ogilvy
- Organic
- Pereira & O'Dell
- Publicis
- Razorfish
- Saatchi & Saatchi
- Sid Lee
- Stitcher
- TBWA/Chiat Day
- The Hive Advertising
- The Martin Agency
- Traceylocke
- Venables Bell & Partners
- Y&R Wundeman
- Weiden & Kennedy
Program Learning Outcomes
To learn more about the skills you will acquire in the Advertising degree program, view BFA Program Learning Outcomes and MFA Program Learning Outcomes.
Contact us at 800.544.2787 (U.S. Only) or 415.274.2200.
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