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The Man Behind the Genius: Academy Alum Jason Sperling

"Matthew's Day Off" was "the ad to watch" during Super Bowl XLVI. The creative director for this advertisement was Academy of Art University alum Jason Sperling.
The Super Bowl ad that generated the most buzz this year was for Honda’s CR-V. It starred Matthew Broderick and contained over two dozen references to his film Ferris Bueller’s Day Off. This ad had plenty of re-worked scenes from the classic film, starting off with the question: "How could I handle work on a day like today?" The man behind the ad genius is Jason Sperling, 1998 Academy of Art University graduate and group creative director and senior VP of the agency RPA.
Jason Sperling
Jason Sperling's commerical
Jason is one of the Academy of Art University's many talented alum, and this is not the first time that he's made headlines in his professional career.
Jason, who has a MFA degree from the Academy’s School of Advertising, also was the creative director of the now-classic Mac vs. PC campaign for Apple when he was with TBWA/Chiat Day. That effort, which ran worldwide for five years, won numerous awards, including a Cannes Gold Lion and a One Show Gold Pencil, and was named Campaign of the Decade by Adweek. In 2011, he was awarded the Academy’s Distinguished Alumni Award for his accomplishments in the advertising industry.
In addition to being a graduate of the Advertising MFA program, he also taught Advertising courses at the Academy from 1995 to 2000, offering his own insights into the advertising world to one of the top graduate art schools.
Jason Sperling
Jason Sperling
Jason explains that when he was pursuing his MFA at the Academy it was a “very scary place. Challenging and competitive. I knew I had to be one of the best to ensure a long career, and I was surrounded by talented people who ‘got it’ a lot faster than I did. I remember the teachers pushed me incredibly hard (I even had my work torn off the board once and stomped on!). I remember Janet Trompeter told me my art direction sucked and that I should be a copywriter (thank you, Janet!). Michael Collins pushed me to let my imagination run wild. David Wong pushed me to think smarter, not over-think things.”

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