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Graphic Design Student Work Shines at Packaging of the World

The Academy’s School of Graphic Design has long been recognized for its expertise in packaging design, and for graduating many students employed at top studios, manufacturers and corporations. Global powerhouse website Packaging of the World has most recently featured the work of a number of current students and recent alumni of the graphic design school.

The latest to step into the spotlight include Xiaoxiao Ma, Sheraya Amaratunge, Sitong Yu, Taisiya Teslya, Yaling Li, Yumeng Tian and Sheraya Amaratunge—all BFA candidates and graduates.

Here’s a look at the compelling designs and the individuals who created them, as celebrated in Packaging of the World.

HAY Glass

HAY is known for offering Danish-inspired furniture and housewares. For her student project, Xiaoxiao Ma (2019 BFA) chose to create packaging for HAY’s can-shaped glass, which she describes as a nod to beer containers or classic soda glasses.

A woman stands still, wearing a dark turtleneck and a light blazer. The background is plain, creating a professional setting. No text is present.
Xiaoxiao Ma, Academy Graphic Design graduate

“The clear glass with an inverted lip is a fun way to serve beer, juice, soda and cocktails,” she says. For packaging the glasses, Ma chose thin (1/16th-inch) corrugated E-flute cardboard.

A clear can-shaped glass stands before stacked cardboard boxes labeled “CAN GLASS” and “HAY.” Text on the glass reads: “DECORATED BY HAND,” “HAND WASH RECOMMENDED,” “HAND-BLOWN.”
A cardboard box holds glass cups inside, partially open to reveal contents. Text reads "CAN GLASS," "SCHOLTEN & BAIJINGS FOR HAY," with illustrations; the box sits on a plain surface.

Ma’s approach emphasized packaging that functions efficiently and is sustainable and “mindfully constructed,” she says. She chose the E-flute corrugated material because it’s an excellent source of fiber for recycling.

Three clear glass jars stand upright beside a partially unfolded cardboard holder with circular cutouts, resting on a white surface against a plain background.
Boxes containing cylindrical objects are sketched in various three-dimensional designs, illustrating packaging concepts against a plain white background. No text is present.
Sketches for HAY glass packaging

The project was created for Undergraduate Associate Director Tom McNulty’s “Package Design 2: Executing 3D Design” class.

Catan Urbanite Board Game

For graphic design instructor Christine George’s “Package Design 3: Advanced 3D Branding” class, Xiaoxiao Ma created an altogether new version of the Catan board game that she calls “Urbanite.”

Box titled "CATAN URBANITE" features colorful hexagons with abstract patterns. Background shows a subtle map design. Box sides also display "CATAN" with additional design elements.

Catan is a globally popular game created by German designer Klaus Teuber. It’s been part of the gaming and entertainment industry for over two decades, explains Ma, and it comes with an array of extensions, spin-offs, editions and expansions. Available in more than 39 languages, it has sold more than 27 million units worldwide since 1995.

A colorful board game, featuring hexagonal tiles in orange, yellow, and green patterns, has cylindrical and rectangular markers placed on it. Text includes "CATAN" and "OIL". Stacks of cards lie nearby.
Board game features colored hexagonal tiles interconnected by small markers; a hand holds five game cards labeled "BUILDING COST" with various symbols, suggesting strategic gameplay elements.

“Approximately 20 million people spend time in the Catan universe on a regular basis,” says Ma. In developing her new version, Ma’s goal was to maintain Teuber’s vision to build a vast community and attract untapped younger audiences.

The game allows players to explore a new city together. “The vibrant color palette adds more excitement. The various urban sources evoke connection and empathy,” according to Ma.

She incorporated materials such as laser-printed gloss paper, cardboard and acrylic.

Mindré Retail Store

For McNulty’s “GR 426 01: Package Design 4” class, a group of recently graduated students assembled a multifaceted branding project for a retail store they called Mindré. The project included an array of food packages, environmental graphics and an identity system.

White arch frames a table with a small vase of delicate flowers on the right. Black background with white text "mindré" is on the left. Minimalist and serene setting.
The image displays four brand names: "mindré," "origano," "unlavish," "novel," and "cloudberry," each representing different product lines like food, kitchen, family, and beauty. Definitions and product descriptions accompany each name.

It was created by former students Sitong Yu, Taisiya Teslya, Xiaoxiao Ma, Yaling Li and Yumeng Tian.

Various skincare products labeled "cloudberry" are displayed, including face masks, essential oil, bath salt, and makeup remover in a clean, minimal setting with botanical designs. Prominent text: "cloudberry."

The participants envisioned Mindré as a retail store for consumers who care about ethics and transparency in business. “Mindré provides products that are sustainably produced and made with 100% natural materials,” state the designers. “Its products are highly durable and functional, without compromising beautiful design. Mindré makes quality and sustainability accessible to every person who cares.”

Wooden bunny toy with gray fur ears and a pull-along carrot is positioned beside an orange box featuring a carrot pattern. Text on the box reads: "NATURAL WOOD, Bunny & Carrot Pull Along Toy, FOR AGES 1+, novel."

For this group project, the participants developed four sub-brands for the store: food, kitchen, kids and beauty/wellness. “We designed packaging for various categories within each of the brands,” say the team members. “We worked closely together to make sure there were enough variations within each brand.”

Citron Cider Packaging

In current graphic design student Sheraya Amaratunge’s envisioning, Citron Cider is a high-end product from Oregon with a strong reputation among cider aficionados. For her student project in Christine George’s “Packaging Design 3” class, Amaratunge chose to portray the product’s image as one with “a good reputation when it comes to what’s inside the bottle, but what’s on the outside is what needs a change,” she says.

The changes Amaratunge created include both the beverage’s carton and the cans it holds.

A person smiles warmly, looking at the camera with a striped shirt. The setting is dimly lit, creating a soft contrast on one side of the face.
Academy graphic design student Sheraya Amaratunge
A glass jar labeled "CITRON" filled with liquid stands in front of a decorative box. Both feature intricate designs and text: "ELLIS ORCHARDS EST. 1847," "HONEY CRISP APPLE CIDER," "16 OZ," "5.3% ALC."
A glass jar labeled "Citron" with decorative blue detailing contains a dark liquid. It's positioned in front of a matching blue box labeled "Ellis Orchards Est. 1842 Blueberry Cider." The jar notes "16 oz" and "5.3% ALC."
A glass jar labeled "CITRØN" with ornate green designs and text including "Ellis Orchards Est. 1842 Pear Apple Cider 16 oz 5.3% ALC." stands before a matching dark green box.

“What makes this packaging unique is that the main product is a glass can, which can be reused, with reusable 3D-printed lids,” she says. “The rubdown print on the glass makes the product look very high-end and worth keeping after the primary use of the glass.”

Amaratunge has also built an origin story into the packaging. “The illustrations for this project were inspired by the story behind a cidery, Ellis Orchards,” she says.

The story is about Charles Ellis, an American author. Ellis was a man of the world who fell in love with a Kazakhstani farmer’s daughter. “The farmer gave Charles his daughter’s dowry in apple seeds, which led Charles to open his own orchard, Ellis Orchards. Throughout the packaging design, you see little hints of the story incorporated in the design.”

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