Social Media Center

The Social Media Center at Academy of Art University offers unparalleled opportunity. Located in the heart of San Francisco, the Social Media Center provides access to the experts and job opportunities with industry giants from San Francisco to Silicon Valley.

What Sets Us Apart

The center includes a series of five PRO courses in social media management, a catalogue for the Academy’s social media accounts representing all 30 programs, and a gateway to industry within its Global Advisory Board. Our mission is to prepare professionals for a successful career in social media via an industry-based training.

What We Teach

PRO/LA 320 Social Media Law & Ethics
Building on information covered in the previous Social Media courses, this course addresses the legal issues and ethical considerations of publicly presenting information and interacting with consumers online as social media is adopted by a rising number of brands and consumers. This course helps establish clear rules for social engagement, solicitation, communication, marketing, advertising and other everyday actions conducted by a variety of agents within the social web.

Choose Your Own Pace

The five courses can be taken within one semester in a 15-week period. You can also take as few as one course per semester: Choose the pace that works for you. The on-site classes will run from the Spring and will be entirely available online in the Summer semester.

Learn Online

Our revolutionary online courses provide the same rigorous education that we offer on campus with greater flexibility. Our online programs are purpose-built to deliver art and design courses. Study on your own time, at your own pace. Combine online and on-site classes.

Take the Lead in Social Media Management

Our mission is to prepare professionals for a successful career in social media via an industry-based training.

Social Media Center Faculty

Join Us at SF Open House

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Social Media Management FAQs

I'm Currently Enrolled
Can current Academy students take these courses?

Yes, please contact your advisor to register for courses.

Time Commitment?
How much time will each course take per day/week?

Each course is three (3) hours long in instruction. Courses are usually offered between 7:10 pm – 10:00 pm weekdays.

As an example, if you were taking four (4) courses per one semester it would be 12 hours of commitment per week to attend courses, not including the time it would take you to complete homework assignments and other prep work required for each course.

We recognize that furthering your career should not require you to sacrifice it – even temporarily; and to accommodate your work schedule you may enroll in as a few classes as your schedule permits.

Previous Knowledge?
How much do I need to know about Social Media to enroll?

The instructors adapt to a mix of students. As long as you know how to use computers, the Internet, and have a general understanding of social media, that is enough to get you started. 

Why the Academy?
How is this Social Media training different from others?

The social media management series of courses were developed in line with the Academy’s long-standing philosophy of industry-led training on the cutting edge of technology. The entire curriculum was designed to respond to rising market needs for social media specialists.

The unique advantage of the Academy’s Social Media Center is its proximity to Silicon Valley. Our unique Global Advisory Board ensures that the Center’s curriculum, tools, and practices stay up to date with industry standards. Industry partners will serve as members of the center’s Global Advisory Board and already include Tumblr, Weebly, Fyuse, Flipboard, Issuu, and Newco on the growing roster.

Social Media Center at the Academy offers an industry-approved balance of rigor and depth across its entire series of courses.

Job Prospects?
What are the job prospects for Social Media industry positions?

Please click here to discover job opportunities in San Francisco (or elsewhere in the United States)

Marketing spending on social media is expected to increase 126% over the next five years, according to 2014 Duke University study.

For additional information please visit

What About Cost?
How can I finance these courses?

First, if you are currently employed, inquire with your employer as many companies provide tuition reimbursement/assistance for professional development courses.

Alternatively, you have an option to consider an Academy of Art Installment Plan:

Our installment plan is available to all students for our Fall and Spring semesters. The installment plan enables students to pay their tuition in four separate payments.

Installment plan agreement contracts and information regarding the Academy’s installment plan may be obtained from the Accounts Receivable office. The Accounts Receivable staff may assist the student with the completion of the required contract.

Students enrolled for Fall or Spring may submit an online application for our four-month installment plan contract. Go to Student Self Service and navigate to “My Educational Profile, and click on the “Finances” link to apply online for the installment plan. A payment plan fee of $50 is due with the first installment.

Payments must be received on or before the required due dates or your account will be subject to late fees, cancellation of the installment plan may occur, and your classes may be administratively dropped.

If you have any account related questions, please contact Accounts Receivable to speak to a representative at 1-415-618-6429.

Interest-Free Four Month Installment Plan Deadlines
1st Installment (w/$50 fee)February 3, 2018
2nd InstallmentMarch 3, 2018
3rd InstallmentApril 3rd, 2018
4th InstallmentMay 3, 2018
Additional Questions?
For additional questions or information contact:

Our Sponsors & Advisors


Global Advisory Board
The Global Advisory Board’s role is to ensure that the center’s curriculum, tools, and practices stay up to date with industry standards and practices.

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