School of Illustration
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Drawing
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Effectively utilize line, edge, value and design in their work
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Draw with opinion and evidence of individual style
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Accurately and appropriately interpret the figure, landscape, and architecture
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Composition and Color
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Effectively use focal point, eye path and value
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Create coherent thumbnails, comps, and layouts
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Use color and value effectively to enhance story and ideas
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Tools and Technique
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Execute their illustration work using appropriate tools and media
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Visual Problem Solving
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Demonstrate in their portfolio the ability to meet client needs and solve client problems
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Tell a story visually and/or create visually engaging and conceptually meaningful imagery
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Entertainment Art: Display their process for exploring and developing ideas and designs
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Publication & Print: Display continuity and consistent character in layouts
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Personal Style
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Illustrate in a consistent and uniquely identifiable style
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Critical Thinking and Development
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Demonstrate the ability to research for inspiration, reference, accuracy, and incorporate findings into client-based solutions.
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Articulate intentions and analyze whether or not work meets objectives
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Presentation Skills
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Professionally articulate ideas and proposals
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Professional Development
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Create cohesive digital and printed portfolios that incorporate current industry practices and presentation standards
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Generate and maintain a business/career plan
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Understand and practice professional pricing, contract, and bookkeeping skills
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(Midpoint) Clearly articulate career goals
Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:
- Produce a body of work suitable for seeking professional opportunities in their chosen field of
art and design.
- Solve creative problems within their field of art and design, including research and synthesis
of technical, aesthetic, and conceptual knowledge.
- Communicate their ideas professionally and connect with their intended audience using visual,
oral, and written presentation skills relevant to their field.
- Execute technical, aesthetic, and conceptual decisions based on an understanding of art and
design principles.
- Evaluate work in their field, including their own work, using professional terminology.
- Recognize the influence of major cultural and aesthetic trends, both historical and
contemporary, on art and design products.
- Learn the professional skills and behaviors necessary to compete in the global marketplace for
art and design.
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