Staying ahead of today’s fast-paced and ever-evolving technology, Academy of Art University offers students the opportunity to prepare for a successful career in media and communication. Students of our School of Communications & Media Technologies have the opportunity to become multiplatform content creation experts. They graduate from this multimedia school program with a portfolio comprising a resumé reel that showcases skills in video editing, shooting, on-camera and radio performance; a professional mobile website; fully developed blog and podcast; and comprehensive social media profiles.
At the core of a career in communication is relevant and compelling storytelling—for entertainment, for news and for information. Today’s technology and innovation boom has expanded the places these stories can be told: beyond broadcast, newspapers and magazines to Instagram, Snapchat, Facebook, Twitter, Vine, YouTube, Netflix, Hulu, Amazon and a list of other platforms that is forever growing.
A career in media and communication today requires experience with phones, tablets and wristwatches, as well as connected televisions and radio apps. Success begins with a firm foundation in broadcast skills and builds up to the latest in social networking, drones and apps. Through hands-on experience with cutting edge tools, under the guidance of industry professionals, the School of Communications & Media Technologies ensures that every student has the opportunity to succeed in every medium.
Jan Yanehiro is an Emmy Award winner and a member of the Academy of Television and Radio Hall of Fame. From the University of Hawaii to Cal State University, Fresno, she pursued a dream of seeing the world through a career in journalism. As she crossed the Bay Bridge one summer day, she found that San Francisco had stolen a part of her heart. She would spend 15 years as co-host of Evening Magazine, a nationally syndicated series based at KPIX TV-CBS5. She joined Academy of Art University’s faculty leadership team in 2006.
As the school’s fearless founding director, and native of her home state’s Kalihi Valley, Yanehiro has created her own ohana(family) on campus. She is always available to “talk story” and share her experiences as a Hawaiian transplant in San Francisco. She and her faculty of accomplished industry professionals have designed comprehensive curricula that will prepare you for success in a rapidly evolving landscape and competitive job market.
Content Is King, Context Is Queen, and Together They Make Conversions
Content: Content is crucial for an audience. Storytelling is the content that engages and persuades them. It can be written, spoken, illustrated—live or recorded. Today there is no limit.
Context: Context ensures delivery of the right content, to the right people, at the right time. Context generates greater interest by making the little details clearer. Content is the expression, and context is what influences the manner in which that expression is understood. There is a proper way to convey a story or experience, and understanding context means knowing just how to present it.
Conversion: Good Content + the right Context = a Conversion. Delivery of the right content with the appropriate context gives the audience just what it wanted. This is the end game: Get the content in the right context to increase relevant conversions…in other words, convince your audience to respond in the way you’ve intended.
These are just the basics you’ll learn to do well in our School of Communications & Media Technologies.
“There’s going to be lots of content. This content is going to be available wherever you are, on whatever device you want, at whatever time you want.” —Reed Hastings, Co-founder & CEO, Netflix
Flights! Camera! Action!
Drone journalism or “aerojournalism” is a newer form of content communication. It uses unmanned aerial vehicles (UAVs) for information gathering and then aids in building mass communication of its collection. From photos to video and audio recordings, journalists and filmmakers alike are now able to access difficult angles and views for producing new forms of media.
In our NEW drone courses, hands-on experience will introduce students to exciting capabilities presented by drone photography, and enable them to create exciting, dynamic aerial footage. With no onboard pilot, the drones may be remotely controlled or may fly autonomously through software-controlled flight plans in their embedded systems via GPS. Students will conduct aerial photography and cinematography by flying these professional drones. Students will also record video and photographs with industry-standard UAVS.
Emphasis will be placed on the fundamentals of flight, safety rules, professional production values, piloting skills and regulatory requirements. Graduates of the course will be fully qualified for employment as aerial cinematographers and aerojournalists, and prepared for federal certification.