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Sony and Academy of Art Team Up Exclusively for XPERIA Film Fest

Last summer, multimedia giant Sony exclusively teamed up with Academy of Art University for a one of a kind film festival, the Sony XPERIA Film Fest.

Staged with the help of the Academy’s School of Communications & Media Technologies, the festival featured short films shot sing the new XPERIA 1 smartphone.

Participants were first made to submit a concept showcasing a creative interpretation of one of the following words: Kando, Joy, or Wonder. The top 25 entries then moved on to the next phase of the competition: shooting the short film.

Each entry must not exceed 5 minutes in presentation, and must be shot with the XPERIA. Units were provided on loan to the participating students for the competition.

Students Judge Student Films

Apart from Sony’s own panel of judges, Academy students also had the opportunity to participate in the judging. All entries were uploaded on the festival’s main website under their respective categories, so that students can watch and cast their votes.

The winners were announced during the festival proper held at 79 New Montgomery on August 14, hosted by the School of Communication’s Richard Hart and Sony’s Rob Vongxay. Cash prizes of up to $10,000 were awarded by Director Jan Yanehiro and Sony Mobile’s VP of Marketing Don Mesa.

Sony XPERIA Film Fest
The Sony XPERIA Film Fest winners with School of Communications Director Jan Yanehiro and Sony Mobile’s VP of Marketing Don Mesa.

Starting Them Young: Art School Breeds Winners

Frans Ahlberg of the School of Advertising won the grand prize of $10,000 for his poignant entry, The Fisherman. According to Director Yanehiro, not only was it shot beautifully, but it also had a strong message on nature and man’s tenuous relationship with it.

“Are we going to plunder it, or are we going to save it?”

Frans Ahlberg Sony XPERIA Film Fest
Frans Ahlberg – School of Advertising

Jared Nelson of the School of Motion Pictures & Television took home the second place cash prize of $2,500 for his entry Kando. Meanwhile, Nathania Zaini & Fu Yang of the School of Animation & Visual Effects won third place and $1,000 in cash for their collaborative work entitled Mundane.

Jared Nelson Sony XPERIA Film Fest
Jared Nelson – School of Motion Pictures & Television

Fu Yang Sony XPERIA Film Fest
Fu Yang – School of Animation & Visual Effects
Nathania Zaini Sony XPERIA Film Fest
Nathania Zaini – School of Animation & Visual Effects

Sony also awarded Honorable Mentions to Aron Ramstedt of the School of Advertising for Wonder, and Max Benon of the School of Industrial Design for Hunt for Inspiration.

Max Benon Sony XPERIA Film Fest
Max Benon – School of Industrial Design
Aron Rmastedt Sony XPERIA Film Fest
Aron Rmastedt – School of Advertising

All entries are available for viewing at the Sony XPERIA Film Fest website.

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