Advertising (MFA)
Advertising (MFA)
Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio.
AA BFA MA CertMaster of Fine Arts (MFA) Degree
Available Online
Major Classes
Unit Requirements
Major Coursework | Units |
---|---|
Major Coursework | 33 |
Directed Study | 15 |
Electives | 6 |
Graduate Liberal Arts | 9 |
Total | 63 |
Degree Requirements
MFA ADVERTISING DEGREE REQUIREMENTS
- Successful completion of Final Thesis Project
- Minimum grade of C in all required 63 units
- Minimum 2.0 cumulative GPA and the following Academic Study requirements:
1 Art Historical Awareness & Aesthetic Sensitivity course
1 Cross Cultural Understanding course
1 Professional Practices & Communications course
Additional Information
Program Learning Outcomes
Graduate students will meet the following student performance criteria:
Strategic Communication
- Develop strategic elements focused on the target customer, the product/service, and the market
- Gather, assess, and apply relevant information, including historical research, to strategic work
Visual Communication
- Use appropriate visual media, including freehand drawing, to convey essential elements
- Apply appropriate design principles to strategic and creative work
Verbal Communication
- Convey creative ideas, concepts, and brand tone through engaging and sophisticated language at each stage of the creative process
- Communicate verbally and in writing with a unique and versatile voice
Conceptual Thinking
- Communicate relevant objectives through the use of appealing aesthetic choices
- Think conceptually and execute projects beyond traditional advertising media
- Consider diverse points of view, and reach well-reasoned conclusions as part of the conceptual and design process
Professional Readiness
- Present a sophisticated and original portfolio to acquire a job within the industry.
- Articulate career goals and plan to achieve them
- Communicate strategic conceptual and artistic goals at a professional level
- Submit work according to professional presentation standards
- Collaborate with other members of a creative team
Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:
- Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
- Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
- Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
- Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
- Evaluate work in their field, including their own work, using professional terminology.
- Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
- Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.
- Engage with a variety of communities beyond the classroom through internship opportunities, study abroad programs, athletics, student interest clubs as well as collaborative, civic and pro bono projects.
*Semester plans are subject to change at any time. Semester breakdowns displayed are suggested and additional options are available to help customize your educational experience. Speak to an admissions or student services representative for more information. Please see our catalog for more details at: https://catalog.academyart.edu