Advertising (Certificate)

Advertising (Certificate)

The four year certificate program provides students with a disciplined approach to the study of Advertising. Student portfolios will demonstrate the variety of skills and creativity developed. Graduates enter the field prepared for professional opportunities in Advertising. Students take electives and art history courses to round out their experience. Unlike the BFA program, students pursuing the Certificate program do not take liberal arts coursework.

AA BFA MA MFA

Certificate

This program is only available onsite.

Core Classes

ADV 207 Creative Strategy Core/3
ADV 241 Ideation Techniques Core/3
ADV 244 Art Direction for Advertising Core/3
ADV 341 Midpoint Portfolio Core/3
ADV 470 Final Portfolio Core/3
COM 102 Visual Storytelling: Editing Fundamentals for Short-Form Video Content Core/3
FND 149 Introduction to Design Thinking Core/3
GR 102 Design Technology: Digital Publishing Tools Core/3
GR 150 Introduction to Visual Communication Core/3
IXD 105 Design Technology: Visual Design Tools Core/3
IXD 210 Visual Design 1 Core/3
PH 103 Digital Photography for Artists Core/3

FOR YOUR INDIVIDUALIZED ENROLLMENT PLAN, CONTACT YOUR ADVISOR

Unit Requirements

Major Coursework Units
Core 36
Major 42
By Advisement 24
Electives 12
Art History 6
Total 120

Degree Requirements

ADVERTISING CERTIFICATE REQUIREMENTS

  • Minimum 2.0 GPA
  • Minimum grade of C- in all core courses and major courses

Program Learning Outcomes

Undergraduate students will meet the following student performance criteria:

Design Skills

  • Effectively use visual media, including freehand drawing, to convey ideas and concepts throughout the creative process.
  • Apply basic design principles to creative work.

Communication Skills

  • Create engaging narratives that demonstrate an understanding of the elements of storytelling: idea, structure, conflict, character, and imagery.
  • Clearly and confidently present ideas in both formal and informal group settings.
  • Coherently explain complex ideas in short-form, simplified writing.

Problem Solving

  • Apply strategic elements focused on the target customer, the product/ service, and the market.
  • Gather, assess, and apply relevant information, including historical research, as part of the conceptual and design process.

Conceptual Thinking

  • Communicate relevant objectives through the use of appropriate aesthetic choices.
  • Think conceptually and execute projects beyond traditional advertising media.
  • Generate original ideas.
  • Develop ideas that can be articulated within project parameters.

Professional Readiness

  • Present an original portfolio to acquire a job within the industry.
  • Articulate career goals and plan to achieve them.
  • Submit work according to professional presentation standards.
  • Collaborate with other members of a creative team.

Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:

  1. Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
  2. Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
  3. Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
  4. Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
  5. Evaluate work in their field, including their own work, using professional terminology.
  6. Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
  7. Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.
  8. Engage with a variety of communities beyond the classroom through internship opportunities, study abroad programs, athletics, student interest clubs as well as collaborative, civic and pro bono projects.

*Semester plans are subject to change at any time. Semester breakdowns displayed are suggested and additional options are available to help customize your educational experience. Speak to an admissions or student services representative for more information. Please see our catalog for more details at: https://catalog.academyart.edu

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