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School of Web Design & New Media

BFA Program Learning Outcomes

The School of Web Design & New Media provides in depth study of web & interactive design, visual design for new media, motion graphics, font design, audio creation and video production. The program emphasizes a professional, multidisciplinary approach to design and problem-solving. Utilizing the most current design technologies and best industry practices, execution of concept is stressed during the creation and production of multifaceted projects. Graduates will enter the field armed with professional interactive portfolios demonstrating their design expertise in integrated design solutions.

BFA graduates of the School of Web Design & New Media will meet the following student performance criteria:

  • Visual Communication

    • Apply the basic principles of composition and implement grid systems in layouts
    • Make typographic choices that effectively communicate information hierarchy
    • Demonstrate effective use of color and imagery
  • Critical Thinking

    • Conduct and apply research to generate design solutions targeted to the intended audience
    • Diagram the user experience
    • Produce a consistent experience across communication mediums
  • Technical Skills

    • Demonstrate proficiency in industry standard tools and applications in content/concept delivery
    • Format content to optimize visual communication across mediums
    • Demonstrate coding skills by building fully functional products and prototypes that simulate the intended interactive experience
  • Professional Readiness:

    • Develop and demonstrate the skills required for their chosen professional path, as demonstrated by an interactive portfolio and identity system

Academy of Art University Learning Outcomes

Graduates of the Academy of Art University will demonstrate the ability to:

  1. Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
  2. Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
  3. Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
  4. Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
  5. Evaluate work in their field, including their own work, using professional terminology.
  6. Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
  7. Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.
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