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What is Copywriting?

To be effective, an advertisement must break through the many messages we see each day. Good copywriters can use vivid, creative language to make an ad command the attention of its audience.

What does a copywriter do?

A copywriter is the author of promotional text, called "copy," for the marketing materials of corporations, organizations, individuals or projects. Copywriters may be an employee of an advertising firm, marketing company or publicist. They may also be freelancers who work on a contract by contract basis for companies or individuals.

The work of copywriters can be found everywhere in today’s society. Copywriters create the language that grabs our attention. Television and radio advertising, print ads, company websites, catalogs, newsletters, brochures, restaurant menus, billboards and direct mail all have a copywriter's touch.

If a copywriter is effectively persuasive and engaging, their copy informs consumers about products and services they want or motivates them to join a movement or donate now. Even those catchy jingles you hear on the radio may be authored by copywriters.


A successful copywriting career requires talent in persuasion, an understanding of consumers and a facility with words. In addition to these traits, those interested in pursuing a career in copywriting find it beneficial to earn a degree in Advertising.

To build a career in copywriting, it is essential to be able to create and maintain a voice for companies and organizations. That tone may vary from assignment to assignment, and it is important to be able to write in many different styles.

Start Toward Your Future as a Copywriter

Academy of Art University’s School of Advertising offers accredited Associates (AA), Bachelors (BFA) and Masters (MFA) degrees, as well as certificate programs, continuing art education and pre-college programs for high school students.

Simulating the environment of a working ad agency, Academy of Art University’s School of Advertising prepares students for careers in art direction, copywriting, account planning, media planning and more. Each year, students work on projects for real-world clients. Previous clients have included Esurance, Charles Schwab and many others.

Whether they earn their degree online or in San Francisco, graduates are equipped for rewarding, professional futures in Advertising.

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School of Advertising
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