Fashion Visual Merchandising

Overview
AA
BFA

The Visual Merchandising degree programs will teach you to become a master visual storyteller. You will learn to use color, texture, and accessories to tell the story of a brand, and to persuade customers to act on the brand promise by making a purchase. Learn to use your creativity and to inspire others as you prepare for a career in this fast-paced profession.

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What We Teach

Career Prep

We will help prepare you to enter the workforce as visual merchandisers, merchandising assistants or merchandising coordinators with an industry-ready portfolio that demonstrates proficiency in color and design, material selection and manipulations, concept development and execution, excellent oral and visual presentation skills and comfort using current software applications.

Collaborations

As a student of Visual Merchandising, you will have the chance collaborate with Fashion Design, Fashion Marketing, Photography, and Interior Architecture & Design, to name just a few. These connections offer endless display and exhibition opportunities, providing you a wide variety of media to work with.

Merchandising Tools

Learn to master the tools and materials for visual merchandising, including floor layout and planning; mannequin and form styling; concepts for window display; utilizing reclaimed objects for props and materials; graphic design for visual merchandising; as well as three levels of visual merchandising classes that provide project work in order to practice the wide array of skills needed in the profession.

Visual Image and Brand

Explore the intricacies of visual display for a commercial environment as you study the visual image and fashion branding. You will have the opportunity to design and execute visual merchandising displays in our very own retail store, SHOP657.

Fashion Visual Merchandising Degrees

As a student in the Visual Merchandising degree programs, you will learn how to physically promote fashion products and services to increase the visibility of fashion brands. Learn what it takes to create a compelling campaign, including floor plans, window displays, in-store presentations, store lighting, and graphics. You will also have the opportunity get real-world experience in our very own retail store in San Francisco, SHOP657.

AA BFA

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Student Work

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Denise Ramos

Fashion

Dina Marie Lam

Fashion

Felix Sutopo

Fashion

Hailun Zhou

Fashion

Jelly Shan

Fashion

Justin Ho

Fashion

Lulu Hui-Ju Tsai

Fashion

Zhangchi Wang

Fashion

COMPANIES THAT HAVE HIRED OUR GRADUATES

Liberal Arts

The Liberal Arts Program provides students with a holistic education covering the arts, humanities, and sciences. Courses highlight connections between the subject of study and the major fields of art and design, providing context to the larger world of art and design.

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Foundations

The Foundations curriculum heightens perception and understanding of visual structure through the study of drawing, modeling of form, value structure, perspective principles, color, and design theory.

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