Fashion Marketing (MA)

Fashion Marketing (MA)

The Fashion Marketing M.A. program offers future fashion marketers and managers a firm foundation to gain strategic consumer and market insights and knowledge on the fast-changing fashion industry, and to identify emerging trends in fashion business, marketing, technology and consumer in a global context. Through hands-on projects and courses that emphasizes research and analysis, students will learn both strong foundation in theory and creative and analytical skills to develop real world applications to discover global trends and digitally connected consumers.


Master of Arts (MA) Degree

Available Online

Major Classes

FSH 616 Fashion Business: Industry Dynamics Major/3
FSH 630 Fashion Business: Marketing Strategy Major/3
FSH 637 Fashion Business: Product Planning & Sourcing Major/3
FSH 643 Fashion Business: Digital Techniques Major/3
FSH 652 Fashion Business: Global Consumer & Market Trends Major/3
FSH 655 Fashion Business: Digital Marketing & Social Media Major/3
FSH 658 Fashion Business: Global Marketing & Emerging Markets Major/3
FSH 677 Fashion Business: Applied Financial & Business Analysis Major/3
FSH 700 Professional Practices and Portfolio for Fashion Major/3


Unit Requirements

Major Coursework Units
Major Coursework 33
Graduate Liberal Arts 3
Total 36

Degree Requirements


  • Successful completion of Final Portfolio Review.
  • Minimum grade of C in all required 36 units.
  • Minimum 2.0 cumulative GPA and the following Academic Study requirement:
    1 Art Historical Awareness & Aesthetic Sensitivity course

Additional Information

Program Learning Outcomes

Graduate students will meet the following student performance criteria:

Specialty Skills

  • Gather, analyze and apply quantifiable macro and micro market research to identify marketing opportunities and provide marketing solutions
  • Develop feasible marketing plans by applying strategic consumer insights, emerging fashion market trends, and digital innovations, as appropriate to the project
  • Demonstrate an understanding of the financial implications of marking campaigns and general fashion businesses by establishing realistic budgets, financial goals and creating appropriate financial management plans and control matrices
  • Develop creative and innovative marketing solutions that are applicable to a specific fashion business

Technical Skills

  • Create engaging presentation materials to communicate research and marketing solutions using basic design principles and industry standard software

Verbal & Written Communication

  • Clearly pitch ideas and concepts using specific fashion industry and marketing language

Collaborative Skills

  • Collaborate effectively to produce creative projects

Professional Readiness

  • Produce a cohesive portfolio tailored to reflect career goals

Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:

  1. Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
  2. Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
  3. Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
  4. Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
  5. Evaluate work in their field, including their own work, using professional terminology.
  6. Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
  7. Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.
  8. Engage with a variety of communities beyond the classroom through internship opportunities, study abroad programs, athletics, student interest clubs as well as collaborative, civic and pro bono projects.

*Semester plans are subject to change at any time. Semester breakdowns displayed are suggested and additional options are available to help customize your educational experience. Speak to an admissions or student services representative for more information. Please see our catalog for more details at:

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