Fashion Merchandising & Management

Develop the in-depth knowledge and skills required for today’s global fashion business operations in the Fashion Merchandising & Management program. This includes building skills on how to gather, analyze, and use market research, as well as how to plan, manage, and sell fashion products to operate fashion businesses in various formats.



What We Teach

Learn the responsibilities for planning and selecting a range of products to sell in retail outlets. See how customer demands, market trends, and retail format affect the buying decisions. Learn to create a budget appropriate to different types of retail or wholesale channels.
Market Research
Know your audience. Using market research to understand your customers is essential to developing a profitable business plan. Master the academic and professional research methods necessary to develop informed research using various research methods. Learn skills for analyzing research results to identify and refine your industry, target market, and customer profiles.
Merchandising Management
Learn the functions of the merchandising departments within retail companies from the perspective of the buyer. Gain insights on seasonal financial planning, assortment planning, vendor negotiation, and inventory management. Learn the basic retail math calculations necessary to create a successful retail business.
Visual Image and Brand
Explore the intricacies of visual display for a commercial environment as you study the visual image and fashion branding. You will have the opportunity to design and execute visual merchandising displays in our very own retail store, SHOP657.

Fashion Merchandising & Management Degree

The Fashion Merchandising and Management degree program gives you exposure to the business side of managing fashion merchandise, with a focus on planning, analysis, and selling. Learn to identify consumer trends to determine what merchandise can be developed, marketed, and sold, and establish realistic financial goals to meet your strategic plan. In addition, you’ll manage and merchandise products for the Academy’s very own retail store, SHOP657. Acquire the professional skill set necessary to develop, promote, and sell fashion products.

Start Your Career Now

Your dream is within reach. Follow your heart and get started on the career of your dreams.

Company logo of Wieden+Kennedy
Company logo of Soma
Company logo of Kate Spade
Company logo of La Garconne
Company logo of Lone Wolf Magazine
Company logo for Gap



Liberal Arts

The Liberal Arts Program provides students with a holistic education covering the arts, humanities, and sciences. Courses highlight connections between the subject of study and the major fields of art and design, providing context to the larger world of art and design.

Learn More


The Foundations curriculum heightens perception and understanding of visual structure through the study of drawing, modeling of form, value structure, perspective principles, color, and design theory.

Learn More
Academy of Art University Search Search Search Previous Next Previous Next Next Next Chat Quote Facebook Google Plus Instagram Pinterest Twitter YouTube LinkedIn TikTok WeHeartIt Download App Close