Fashion Marketing & Brand Management

Develop an expertise in creating, marketing and managing fashion brands in the global marketplace. You will conduct in-depth research to gain insights on global consumers, emerging and developed markets, and trends in fashion industry. You will learn the knowledge and skills necessary in fashion business management to build marketing and brand strategies using creative and analytical methods.



Fashion Marketing & Brand Management Degree

The Fashion Marketing and Brand Management MFA program provides expertise in both the creative and analytical aspects of the fashion industry—requiring both your head and your heart. The program will give you insights into different customer needs in different global marketplaces. Learn the marketing and business trends that are successful in today’s fashion industry. Through a range of hands-on projects, you will learn various marketing and promotional techniques designed to help you develop, manage, and promote fashion brands.

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Liberal Arts

The Liberal Arts Program provides students with a holistic education covering the arts, humanities, and sciences. Courses highlight connections between the subject of study and the major fields of art and design, providing context to the larger world of art and design.

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The Foundations curriculum heightens perception and understanding of visual structure through the study of drawing, modeling of form, value structure, perspective principles, color, and design theory.

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