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Advertising Students Master Brand Values in The One Club Boot Camp

The School of Advertising takes Academy of Art University’s “real-world” approach to education seriously. The school’s One Club initiative offers students an opportunity to work on real-world challenges, advised by advertising executives and instructors with extensive agency experience. Boot Camp, a competition organized by The One Club, is one way students learn to address actual client issues. Over four days in October, more than 50 Advertising students organized in 11 teams participated in the sixth annual Boot Camp competition. The students’ challenge was to create a values-based campaign for Blue Shield of California. Employees of Butler, Shine, Stern & Partners (BSSP), an agency for Blue Shield of California, offered guidance and judged student solutions.
Advertising Students Master Brand Values in The One Club Boot Camp

Alumna Uses Communications Degree to Grow Business

Dubbed a “game changer” by the Indonesian press, twenty-two year old Putri Tanjung has taken the business world by storm. Her talk show and creative agency, Creativepreneur, has reached and influenced over 60,000 millennial entrepreneurs.
Alumna Uses Communications Degree to Grow Business

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