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Campaign

Develop targeted campaigns that work. Collaborate with art directors, copywriters, and creative strategists to develop advertising campaigns that effectively target specific consumers. (This course is cross-listed with ADV 343.)

Creative Strategy

Great things happen when a strategic framework is applied to creativity. Based on current cultural and market observations, you’ll develop and present strategic maps and data visualizations to connect businesses and people.

Art Direction

Take your visual concepts to another level. Learn layout and typographic techniques the pros use to communicate clearly, powerfully, and with real sophistication. (This course is cross-listed with ADV 602.)

Humans, Not Consumers: How Human Insights Drive Brand Strategy

We’re taught that we’re thinking creatures that feel. The truth is we’re feeling creatures that think. Emotions don’t hinder decisions. They’re the foundation on which they’re made! You will learn how to demystify emotions and empower art and brands through the power of human insight.

AI for Advertising

AI is changing the advertising landscape! This exploration into the creative development process includes an overview of AI and how it can be used to develop and optimize your creative work. You will develop your creativity, learn how to collaborate effectively, and understand the importance of research in the advertising… Read More

Copywriting

Get the copywriting skills to craft well-written, creatively focused advertising. Assignments are based on creative strategies written by you. (This course is cross-listed with ADV 604.)

Art Direction

Take your visual concepts to another level. Learn layout and typographic techniques the pros use to communicate clearly, powerfully, and with real sophistication. (This course is cross-listed with ADV 302.)

Midpoint Portfolio

Your portfolio is everything. You’ll take the first step into creating and presenting your own portfolio website and personal branding system. You’ll revisit, redo, update, revise, and add to past work to create a portfolio that reflects the skills you’ve gained. (This course is cross-listed with IXD 282.)

The Creative Process

Artists and designers are creative problem solvers. Explore the art and science of creativity. You’ll analyze your own creative process to find strengths and develop solutions-based skills that will help you realize your creative potential. (This course is cross-listed with ADV 125.)

Campaign

Develop targeted campaigns that work. Collaborate with art directors, copywriters, and creative strategists to develop advertising campaigns that effectively target specific consumers. (This course is cross-listed with ADV 606.)