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Branding Principles

A brand is the gut feeling you have about a company, product, or service. Most brands are defined by their visual properties, which makes this valuable business asset heavily dependent upon designers. You’ll explore the principles of branding and identity design by creating brand expressions for new products, services, environments,… Read More

History of Graphic Design

Know your history. You’ll examine the pivotal events, technical innovations, significant movements, and creative thinkers that shaped the past and informed the current state of visual communication. You will also build a vocabulary for design that will be critical to your success in studio classes.

Senior Portfolio

The portfolio is the final step in your Graphic Design BFA program. You’ll develop a comprehensive print and digital visual system that shows off your design skills and a robust social media presence to effectively promote your strengths to the world.

Typography 1: Hierarchy and Form

Typography gives language a physical form. Part science and part art – good typography is a skill unique to graphic design and makes your ideas come to life. You’ll learn to solve typographic design problems by focusing on letterforms, proportion, hierarchy, legibility, structure, aesthetics, and more.

Visual Systems 2

Designers who can develop meaningful and engaging design solutions for complex communication problems are in high demand. You’ll use your mastery of type, composition, and image construction to create portfolio-ready pieces that integrate a wide variety of media into a cohesive whole.

The Nature of Identity

Learn to create the identity and branding systems crucial to the success of businesses, organizations, products, goods, and services. Through careful strategy, development, and implementation of brand and identity assets, you’ll create the visual assets critical to survive the contemporary business world.

Graphic Design 3: Nature of Interaction

In today’s world, brands are defined by the experiences that they provide. The proliferation of mobile devices means that many of these experiences are delivered as digital products. Through careful research, persona development, and design strategies, you’ll create the mobile design experiences around which much of Silicon Valley revolves.

Package Design 3: Advanced 3D Branding

Extend your knowledge of packaging by developing a full-fledged product line. Using market research, product analysis, brand development, photography, and illustration, you’ll design portfolio-worthy products for today’s demanding marketplace.

Type Systems

Building on the skills learned in Type Forms and Type Composition, you will learn to construct larger systems of typography through the development of linear narrative structures, non-linear interactive formats, and coordinated brand expressions. You will develop typographic communications and technical solutions for a wider array of mediums and platforms.

Thesis

Embark upon your graphic design thesis journey through conceptualization, research, and prototyping. You’ll use questionnaires, interviews, and observations to chart the course your thesis problem and begin formulating solutions. (This course is cross-listed with GR 830 and GR 850.)