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Media Entrepreneurship: Brand You

Establish your personal brand and entrepreneurial identity in communications, media, and design. Through building a compelling portfolio, refining your digital presence, and mastering the art of pitching, you’ll gain essential skills to stand out in competitive markets, culminating in a professional portfolio and business pitch.

AI-Powered Brand Communication

Unlock the power of AI for brand communication! Develop skills in AI-driven strategy, branding, writing, and content creation to craft compelling stories and connect with your target audience. Using AI tools, you’ll optimize content across digital platforms, showcasing your ability to drive brand success through creativity and strategic insight.

Multiplatform Specialty Writing

Master short-form writing for all media. You’ll learn to gather and synthesize original interviews with information from personal contacts, email, social networks, and published material to write stories for audio, video, and the web.

Media Station Management

Get hands-on experience managing Urban Knights Radio, our vibrant radio/podcasting media station. You’ll learn to analyze trends and audience data to program, promote, and market the station using targeted program sweepers, promos, radio segments, and feature-length podcasts. (This course is cross-listed with COM 351.)

Producing Live Media

The show must go on. See what it takes to create live television programs. Working in studio and on location, you’ll learn both creative and technical aspects of a broadcast as you perform the duties of each crew member. (This course is cross-listed with COM 702.)

Media Production: Working with the Client

Create a real-world production for a non-profit client. You’ll perform a variety of roles to create media content, including concept, pitch, development, pre-production, and production. (This course is cross-listed with MUS 498MP.)

Producing Live Media

The show must go on. See what it takes to create live television programs. Working in studio and on location, you’ll learn both creative and technical aspects of a broadcast as you perform the duties of each crew member. (This course is cross-listed with COM 302.)

Building Esports Experiences

Explore multiplayer free-to-play games and community event creation. Students engage in multiplayer games to understand their mechanics, community dynamics, and the structure of successful gaming events. Through practical application, critical analysis, research, teamwork and communication, students design gaming events to foster enjoyable experiences. (This course is cross-listed with LA 348.)

Building Esports Experiences

Explore multiplayer free-to-play games and community event creation. Students engage in multiplayer games to understand their mechanics, community dynamics, and the structure of successful gaming events. Through practical application, critical analysis, research, teamwork and communication, students design gaming events to foster enjoyable experiences. (This course is cross-listed with COM 348.)

Media Station Management

Get hands-on experience managing Urban Knights Radio, our vibrant radio/podcasting media station. You’ll learn to analyze trends and audience data to program, promote, and market the station using targeted program sweepers, promos, radio segments, and feature-length podcasts. (This course is cross-listed with LA 351.)