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Midpoint Portfolio

Your portfolio is everything. You’ll take the first step into creating and presenting your own portfolio website and personal branding system. You’ll revisit, redo, update, revise, and add to past work to create a portfolio that reflects the skills you’ve gained. (This course is cross-listed with IXD 282.)

The Creative Process

Artists and designers are creative problem solvers. Explore the art and science of creativity. You’ll analyze your own creative process to find strengths and develop solutions-based skills that will help you realize your creative potential. (This course is cross-listed with ADV 125.)

Campaign

Develop targeted campaigns that work. Collaborate with art directors, copywriters, and creative strategists to develop advertising campaigns that effectively target specific consumers. (This course is cross-listed with ADV 606.)

Copywriting

Get the copywriting skills to craft well-written, creatively focused advertising. Assignments are based on creative strategies written by you. (This course is cross-listed with ADV 304.)

AI for Advertising

AI is changing the advertising landscape! This exploration into the creative development process includes an overview of AI and how it can be used to develop and optimize your creative work. You will develop your creativity, learn how to collaborate effectively, and understand the importance of research in the advertising… Read More

The Creative Process

Artists and designers are creative problem solvers. Explore the art and science of creativity. You’ll analyze your own creative process to find strengths and develop solutions-based skills that will help you realize your creative potential. (This course is cross-listed with LA 125.)

AI Short Form Writing

You’ll practice the reductive writing process by cutting clutter to create stories, voice, and style with fewer words. You’ll learn how to train and use AI tools like ChatGPT to brainstorm, refine, and edit while keeping your unique style intact. Write with clarity, impact, and confidence with AI as your… Read More