This is my archive

Campaign

Develop targeted campaigns that work. Collaborate with art directors, copywriters, and creative strategists to develop advertising campaigns that effectively target specific consumers. (This course is cross-listed with ADV 343.)

Campaign

Develop targeted campaigns that work. Collaborate with art directors, copywriters, and creative strategists to develop advertising campaigns that effectively target specific consumers. (This course is cross-listed with ADV 606.)

Ideation Techniques

The art of idea creation. Develop compelling concepts as you explore the purposes, possibilities, and practices to create ads and products.

Art of Presentation

Present like a pro. You’ll get hands-on experience presenting ideas, campaigns, and portfolios to real employers and clients. You’ll also build a network of industry contacts through real-life scenarios and role-playing. (This course is cross-listed with LA 367.)

Advanced Campaign

Teamwork makes the dream work. Collaborate with fellow creative strategists, art directors, and copywriters to create integrated campaigns that double as professional-level portfolio pieces. (This course is cross-listed with ADV 646.)

Advanced Campaign

Teamwork makes the dream work. Collaborate with fellow creative strategists, art directors, and copywriters to create integrated campaigns that double as professional-level portfolio pieces. (This course is cross-listed with ADV 346.)

Art of Presentation

Present like a pro. You’ll get hands-on experience presenting ideas, campaigns, and portfolios to real employers and clients. You’ll also build a network of industry contacts through real-life scenarios and role-playing. (This course is cross-listed with ADV 367.)

Creative Strategy

Great things happen when a strategic framework is applied to creativity. Based on current cultural and market observations, you’ll develop and present strategic maps and data visualizations to connect businesses and people.

Art Direction

Take your visual concepts to another level. Learn layout and typographic techniques the pros use to communicate clearly, powerfully, and with real sophistication. (This course is cross-listed with ADV 602.)

Humans, Not Consumers: How Human Insights Drive Brand Strategy

We’re taught that we’re thinking creatures that feel. The truth is we’re feeling creatures that think. Emotions don’t hinder decisions. They’re the foundation on which they’re made! You will learn how to demystify emotions and empower art and brands through the power of human insight.