Humans, Not Consumers: How Human Insights Drive Brand Strategy

About this course

We’re taught that we’re thinking creatures that feel. The truth is we’re feeling creatures that think. Emotions don’t hinder decisions. They’re the foundation on which they’re made! You will learn how to demystify emotions and empower art and brands through the power of human insight.

Prerequisites: [On campus English as a Second Language students must pass EAP level 3.]

Syllabus: View Course Syllabus