Branding Principles

About this course

A brand is the gut feeling you have about a company, product, or service. Most brands are defined by their visual properties, which makes this valuable business asset heavily dependent upon designers. You’ll explore the principles of branding and identity design by creating brand expressions for new products, services, environments, and experiences.

Prerequisites: One of the following: ADV 341, IXD 282, or GR 327. (GR 327 may be taken concurrently.)