Social media, print, online videos, billboards, radio, websites, TV shows, and video games are just some of the forms advertising can take today. In the School of Advertising at Academy of Art University, you will learn to master all the above forms with ideas that connect to people. You’ll strengthen your technical skills. You’ll be challenged and supported by advertising experts who are as passionate about teaching as they are about their own advertising practice. You’ll develop industry contacts and get on a first name basis with influential professionals. And you’ll build a competitive portfolio that can help you towards a successful advertising career.

Advertising Areas of Interest

Art Director

The art director supervises a team of graphic designers, photographers, illustrators, production artists and creative freelancers. They also collaborate with members of the marketing or media buying team to develop strategies for advertising campaigns. Many art directors are also graphic designers, which helps them take the lead in creating marketing and promotional pieces, including print, online, mobile, television and radio advertisements, collateral materials; and internal and external corporate publications.

Copywriter

Copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogs, and more. While words are the main output of a copywriter, writing isn't necessarily what they spend most of our time doing. They often become mini-experts in different topics, as they do plenty of research, thinking, tweaking and formatting, and more to craft the perfect ad content. They also edit, proofread, interview, plan and implement marketing campaigns, source images and even manage projects.

Production Artist

A successful production artist must possess a mix of both creative and technical skills. They must be able to work quickly but also remain extremely detail-oriented. Strong typographic and layout skills, strict attention to detail, and outstanding organizational, project management, file-organization and archiving skills are a must. The most common duty for a production artist is preflight formatting, in addition to collecting, processing, checking, and uploading files.

Account Executive

Perhaps the most important part of what an Account Executive does is ensuring that campaign strategies are implemented on time and within budget, and adjusting or redirecting strategies as needed. In addition, the assist in the planning, coordinating and implementing advertising campaigns by managing creative and production teams, selecting media vehicles, determining timing and placement of materials, and estimating costs.

Online Education

Our revolutionary online courses provide the same rigorous education that we offer on campus with greater flexibility. Study on your own time, at your own pace. Take full- or part-time classes. Let nothing stand in your way of pursuing your creative goals.

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Student Work

Our Faculty

Andrea Pimentel

Director, School of Advertising

Andrea is a committed educator and award-winning Interactive Art Director, Creative Director, and UI Designer in San Francisco and Silicon Valley. She has worked for large-scale websites, start-ups, and mobile apps, and some of San Francisco’s top advertising agencies developing cutting edge campaigns. In her roles as Art Director and Creative Director, Andrea has worked with many top brands, including Suzuki, Shutterfly, G4tv, SanDisk, Nokia, Tonik Health, WaMu, eBay, and Bank of America. Andrea has also taught classes and had leadership roles in the School of Web Design and New Media.

Thomas Fong

Online Director, School of Advertising

Thomas Fong graduated from Art Center College of Design with a Bachelor of Fine Arts degree in Advertising. He has been a brand building art director and graphic designer at Hill, Holliday in Boston and kirshenbaum bond senecal + partners in NYC. He has created traditional print advertising, 360° integrated campaigns, graphics and packaging for clients such as Sony, Panasonic, BMW, Citibank, HBO, Starz, Wyndham Hotels and Resorts, Moët Hennessey, Disney, Polygram, Kenneth Cole, and Nike among other notable clientele.

Degree Details

Our programs have many choices to help you customize your educational journey based on your areas of interest. Click the semester class breakdowns to explore the classes we offer.

Pre-College Programs

The Pre-College Art Experience Programs are programs that provide intensive art experiences for high school students. All high school students are invited to apply to take advantage of these full-tuition art scholarships (based on availability). Learn more about Pre-College Programs

Continuing Education

A flexible admissions process allows students to craft their own online education program. Dive deeper into fields you're already familiar with, or branch out into new creative disciplines. Learn more about Continuing Education

Technology and Facilities

Feel what it's like working in a real agency with our Advertising facilities.

View Facilities

Careers in Advertising

Art Director

Art directors are responsible for communicating a clear, unique, and interesting idea about a product or a brand. Together with a copywriter, they form the nucleus of the creative advertising industry.

Copywriter

Copywriters are responsible for writing messages that communicate a clear, unique, and interesting idea about a product or a brand. Together with an art director, they form the nucleus of the creative advertising industry.

Strategist

As an advertising strategist, you’ll learn to conduct research-focused projects and help make communication tools to inform and inspire the creative teams.

Production Artist

As a critical member of the creative advertising teams, production artists work closely with the teams to execute physical and virtual designs and layouts.

Alumni Success

Who's Hiring Our Graduates?

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